Our Brand Stories

The ABFRL Stores Glimmer With Hope This Diwali

by ABFRLadmin | November 3, 2021

Diwali has always been about magnificent returns and this year, it is all the more special. With all the pomp and show, light and fireworks, we welcome happiness. These past few months have been tough for all of us. We understood the need to close our stores for the safety of our employees as well as our customers. But now that we are winning our battle with the pandemic, the ABFRL family decided to bring in a little joy, a little freedom of being able to shop for your favourite Diwali outfit from your most trusted brand stores.

From all things formal with ABFRLs unparalleled range of mens wear to all things artisanal for our ladies from our womens wear collection, our stores are ready for the grand reopening. Its a chance for you to bring out your talent in fashion or in home decor and visit our stores to get first-class perfection in everything you shop for. Revel in the efforts of our dedicated employees to decorate our stores across the country. Here is how our ABFRL family is celebrating Diwali this year:

Shantanu & Nikhil

Following an #Anti-trend path, Shantanu & Nikhil can be best described as a contemporary disruptor with a strong India-proud sentiment. Representing an amalgamation of Indian decadence and modern grandeur, the brand replaces traditional embroideries and styles with exaggerated neo-drapes, narrative details, and powerful dramatic silhouettes.

Twenty years into its journey, Shantanu & Nikhil as a brand has democratized Indian couture through a modern India narrative that speaks the language of structure and strength in its most inimitable form of luxury. This progressive philosophy over a period has further disrupted to advocate a decisive India-proud sentiment that is young, sartorial, gender-fluid and patriotic- chic. Liberated fashion with an #lndiaonTheMove backdrop thus becomes a perfect re- interpretation of all these attributes in our new Bridge-to-Luxury brand vessel called S&N by Shantanu and Nikhil. The new brand is a juxtaposition of heritage and spunk, traditional and modern, ceremonial and military exuding modern twists like neo-drape balanced with new-age details.

Louis Philippe 

When details of fine craftsmanship meet the mark of excellence, it gives birth to a Louis Philippe product. Louis Philippe is the name that rises to the occasion of adorning the man who has a fine taste in luxurious fashion. For more than 30 years, Louis Philippe has celebrated every moment of a man’s life with the grandeur it deserves. Be it a wedding or a meeting. From suits to shoes. From polos to denims. From jackets to chinos. Welcome to the world of Louis Philippe, a statement woven in perfection, stitched by passion and styled to be the finest.

Van Heusen

Van Heusen is India’s No. 1 premium lifestyle brand for professionals. With a rich heritage of over 130 years in United States of America, the brand entered India in 1990. Over a period of its 30-year history in India, Van Heusen has emerged as a fashion authority for the ever-evolving Indian consumer and has established itself as a one-stop destination for the latest trends.

Today, Van Heusen is not only the most preferred workwear brand, but also effortlessly straddles across the entire spectrum of occasions like casuals, ceremonial and party wear.

Allen Solly

Over the years, Allen Solly has revolutionized the workwear expressions to win young India. Allen Solly reinforced its unconventional workwear core by dressing young India in fashionable and unconventional shirts, trousers and denims. Allen Solly Women, India’s pioneer brand in casual workwear unveiled its fresh range of dresses, in-line with Indian body shapes. Allen Solly Juniors is about fun and vibrancy and has an interesting product line offering t-shirts, shirts, denim, dresses and accessories.

Peter England

Peter England’s unparalleled range of shirts, trousers, denims, suits & blazers, and t-shirts combine high-fashion, impeccable fits and a wide range of curated looks catering to every versatile occasion of today’s young Indian men. 2019 was a milestone year for the brand as it expanded aggressively into Tier 3 and Tier 4 markets. Peter England also refreshed its identity in large towns and cities through its Men’s Obsession stores, delivering a young and vibrant shopping experience for all.


Pantaloons, a/division of ABFRL,/is one of Indias most preferred fast fashion destinations among large retail format stores. Pantaloons has evolved into a progressive style partner for the fashion seeking shopper by positioning itself as a spontaneous, playful, vibrant brand which is at the forefront of all fashion trends across all categories viz. Womens wear, Mens wear, Kids wear, Fashion Accessories and recently Home Products.

Pantaloons has pioneered Fashion Retail in India and has emerged as one of the strongest players in the Market.


Jaypore is India’s leading destination of all things Craft and Artisanal across Apparel, Exquisite Jewellery and Beautiful Home Products. India has a rich heritage of handmade crafts and traditional products.

Jaypore as a brand is committed to preserve and revive authentic Indian products suited for a modern lifestyle. The brand sources from more than 70 craft clusters and curates these products on its beautiful website and two stores, one each in Delhi and Bangalore. In a very short time, the business has earned high respect among the craft vendor community for showcasing their products in all its glory and among connoisseur customers for making craft accessible. The brand runs an eponymous label called ‘Jaypore’ and also aggregates other Artisanal brands on its portal. Jaypore ships worldwide and has a global audience.

Stay safe, stay well, and we hope to see you at our stores.

Inline Feedbacks
View all comments