Aditya Birla Fashion and Retail Limited (ABFRL) is India’s first pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
ABFRL's MFL Brands are home to India's most loved brands catering to India's Premium Consumers.
Pantaloons is one of the most widely known retailers in the masstige segment of Indian fashion retail.
ABFRL caters to the contemporary customer across price points, trends and styles.
ABFRL has a comprehensive ethnic portfolio catering to the diverse needs of both men and women.
ABFRL’s MFL Brands are home to some of India’s most loved brands—Louis Philippe,Van Heusen, Allen Solly, Peter England, Reebok, Forever 21, Simon Carter, and American Eagle—that cater to India’s premium consumers. With their signature styles, high quality products and differentiated in-store experience, these brands have garnered immense customer loyalty and recall.
As a playground for fashion, Pantaloons offers a wide variety of styles across categories and occasions. The brand speaks to the ever-evolving millennial customer of today who is confident and expressive. Be it through the physical retail experience or online, the Pantaloons experience is exciting, friendly, and uplifting. With a vibrant, expressive, and fun-loving approach to style, the brand seeks to enable the customer to be their fashionable best.
We cater to the contemporary customer who is aware of international trends and styles. 'Van Heusen's Innerwear, Athleisure and Active wear' is establishing itself in India. Our International business includes, 'The Collective' - India's largest international multi-brand retailer, select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, and TMRW.
Aditya Birla Fashion and Retail Ltd. introduces its distinguished Ethnic Brand division, showcasing renowned names like Shantanu & Nikhil, Tasva, Jaypore, House of Masaba, Sabyasachi and Marigold Lane. Each represents a harmonious blend of traditional elegance and contemporary style, reflecting India’s rich heritage and craftsmanship. This division is committed to delivering exceptional quality and unique designs, meeting the aspirations of luxury ethnic wear connoisseurs.