Sabyasachi

Sabyasachi is India’s leading luxury house rooted in heritage, quality and craftsmanship. A brand that revels in India’s legacy but with a unique perspective, capturing what was and what is, with a single-minded vision to create modern heirlooms.

A market pioneer, Sabyasachi is the first Indian designer and brand to collaborate with Estée Lauder, Christian Louboutin, Pottery Barn, H&M and Starbucks. Sabyasachi is also in continued partnership with Bergdorf Goodman in New York since 2020 and debuted at Saks Fifth Avenue in 2024. Patrons of the brand include celebrities, intellectuals and achievers from across the world. With flagship stores in major cities across India and a jewellery boutique in Dubai, the first international flagship was launched in New York in 2022. Sabyasachi is creating a unique global dialogue that brings together slow authentic luxury and the finest of Indian crafts.

Shantnu & Nikhil

In our illustrious 25-year couture journey, we’ve boldly shattered conventions and reimagined the new fierce India through our distinct Maison house codes. The sharply tailored silhouettes unabashedly merge skilled drapery, military nuances, and an unapologetic androgynous ethos, defining a triumphant celebration of femininity in a masculine world. Pioneering a revolution in menswear couture, we continue to question traditionalism with our contemporary take on Indian micro ceremonies. Embracing asymmetry with commanding sartorial details, we have set the stage for a new Indian man
to finally celebrate himself. As a brand, we have always advocated the prophecy of luxury beyond traditions in India.

We have also successfully carved a new path for the discerning evening-luxe customer with India’s first Luxury Pret brand- S&N by Shantnu Nikhil. Further challenging ourselves, when no one ever dared to we launched our most ambitious brand in 2022- Shantnu Nikhil Cricket Club, where cricket, fashion and lifestyle all come together in a true prêt-à-porter spirit.

Currently, our Mason habitats 23 retail stores and an omni-channel E- Commerce platform.

Tasva

Tasva, a wedding and occasion wear brand for the modern Indian Man, is a brand launched by Aditya Birla Fashion And Retail Limited in collaboration with ace couturier Tarun Tahiliani. Derived from ‘Tat’ (all that is me) and ‘Sva’ (all that is mine), Tasva celebrates individuality and the expression of one’s best self.

Tasva represents the perfect fusion of traditional aesthetics and contemporary design. With state-of-the-art tailoring and immaculate fits, Tasva provides high-quality, sophisticated celebration wear for men at accessible price points.

Redefining ethnic wear, the garments are not only stylish but also incredibly comfortable.

Masaba

Masaba Gupta founded her label ‘House of Masaba’ at the age of 19 and since has won the title of the ‘Queen of Prints’. Within 15 years, House of Masaba has become a renowned, award-winning luxury brand of bridal, festive, resort wear, and jewellery.

House of Masaba’s designs are a celebration of colour that exude a playful and experimental aura. House of Masaba has grown to operate 17 flagship stores across India.

In 2022, the mother brand extended into Beauty with LoveChild, Masaba’s meticulously curated brand with products across make-up and fragrances among others that celebrate beauty with a unique Indian quirk. The brand offers an extensive range of high-performing multi-benefit products that are designed to suit all Indian skin tones.

Launched online first with lovechild.in followed by ecommerce platforms; the brand has quickly gone beyond its digital success, establishing a presence in offline retail, making its unique hybrid products accessible to a wider audience.

LoveChild

LoveChild Masaba is a beauty brand with products across make-up and fragrances among others that is from India and by India, but for the world. The brand offers an extensive range of high-performing multi-benefit products that have are designed to suit All Indian Skin tones. Free from mineral oil, and vegan, cruelty-free, sulphate-free & paraben-free. This is an honest and playfully vibrant beauty brand, made with empathy at its core. The brand offers an extensive range of high-performing products for all ages, skin colours & cultures, enabling a unique expression of self-love.

Jaypore

Jaypore is on a remarkable journey to bridge the gap between India and the world by showcasing its rich cultural heritage through contemporary designs in apparel, jewellery, home decor and more. Jaypore as a brand is committed to preserving and reviving authentic Indian products suited for a
modern lifestyle. The brand sources from more than 70 craft clusters and curates’ exquisite collections, which are featured on its website and are now available in 26 stores across Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad and Hyderabad. In a very short period of time, our handpicked curations and differentiated products have earned high respect and repute, making it India’s leading destination for craft-based artisanal goods. Jaypore ships worldwide, catering to a global audience who value Indian craft and heritage.

W

W is our premium fusion-wear brand for the contemporary Indian woman with a spirited mind and confident attitude. The collection is a perfect amalgamation of Indian sensibilities imbued with modernity.

Wishful

Wishful is our premium Occasion-wear brand for the contemporary Indian woman who prefers elaborate yet subtle elegance. The lustrous collection features exquisite designs with intricate details that are curated for special occasions.

Aurelia

Aurelia is our contemporary ethnic-wear brand for the woman who aspires to look trendy, seeks validation and looks for affordable solutions for her work, casual and occasion-wear requirements. The collection features a wide range of ethnic wear that aims to deliver consistent quality, trending styles and the right fit at affordable prices.

Elleven

Elleven is positioned as the ultimate Bottomwear brand for the woman who is looking for fashion with functionality to make every day unboring. It has a wide array of style options across ethnic, western and athleisure that allow
women to create their own unique look for every occasion.

Folksong

Folksong is a soulful craft-led Indian wear brand for an evolved woman with an understated, timeless and minimalistic sense of style. The collection showcases a modern way of reviving historic crafts that is not divided by age or season, but united by thought and consciousness.