Latest News from ABFRL Explore and get inspired by our stories

Allen Solly Unveils New Brand Identity
Allen Solly Unveils New Brand Identity
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Tasva Marks its Entry in Northeast with the Launch of its 1st Store in Assam
Tasva Marks its Entry in Northeast with the Launch of its 1st Store in Assam
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The Indian Home of Top Fashion Brands

W

W is our premium fusion-wear brand for the contemporary Indian woman with a spirited mind and confident attitude. The collection is a perfect amalgamation of Indian sensibilities imbued with modernity.

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Wishful

Wishful is our premium Occasion-wear brand for the contemporary Indian woman who prefers elaborate yet subtle elegance. The lustrous collection features exquisite designs with intricate details that are curated for special occasions.

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Aurelia

Aurelia is our contemporary ethnic-wear brand for the woman who aspires to look trendy, seeks validation and looks for affordable solutions for her work, casual and occasion-wear requirements. The collection features a wide range of ethnic-wear that aims to deliver consistent quality, trending styles, right fit at affordable prices.

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Elleven

Elleven is positioned as the ultimate Bottomwear brand for the woman who is looking for fashion with functionality to make every day unboring. It has a wide array of style options across ethnic, western and athleisure that allow women to create their own unique look for every
occasion.

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Folksong

Folksong is a soulful craft-led Indianwear brand for an evolved woman with an understated, timeless and minimalistic sense of style. The collection showcases a modern way of reviving historic crafts that is not divided by age or season, but united by thought and consciousness.

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Louis Philippe

When fine craftsmanship meets the mark of excellence, a Louis Philippe product is born. Louis Philippe rises to the occasion of adorning men with impeccable taste and with a refined sense of luxury for fashion. For more than 30 years, we’ve been honouring every moment of a man’s life with the grandeur it deserves. From weddings, business meetings to wardrobe essentials such as t-shirts and chinos, there’s something for every occasion.

Welcome to the world of Louis Philippe – a statement woven in perfection, stitched together by passion, and styled to perfection.

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Van Heusen

Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in the United States of America, the brand entered India in 1990. Over its 33 years of history in India, Van Heusen has emerged as a fashion authority for the ever-evolving Indian consumer and has established itself as the one-stop destination for the latest trends. Today, Van Heusen is not only the most preferred workwear brand, but also effortlessly straddles across the entire spectrum of occasions like casuals, ceremonial, party wear and recently launched activewear.

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Allen Solly

Over the course of time, Allen Solly has orchestrated a remarkable transformation in the realm of professional & work casual attire, capturing the hearts of the youthful populace of India. Through a steadfast commitment to unconventional workwear, Allen Solly has adorned the youth of India with fashionable smart casuals that solidify its distinctiveness in this domain. Allen Solly has boldly ventured into the realm of wedding wear with resounding success, epitomized by their exceptional tuxedo wedding collection.

Allen Solly Women, a trailblazing brand in casual workwear, has elevated its merchandise selection by strengthening to occasions beyond work catering to the multifaceted needs of the young modern working woman.

Embracing a spirit of fun and vibrancy, Allen Solly Juniors presents an intriguing assortment of t-shirts, shirts, denim, dresses, and accessories.

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Peter England

Peter England redefines style, attitude, and comfort through its unparalleled range of shirts, trousers, denims, suits and blazers, t-shirts and activewear. It is a brand that has transformed the fashion landscape of today’s young Indian men. Adding on to the brand’s wide footprint of 1000+ stores panning the length and breadth of the country, over 79 stores were opened in FY 23. 

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Reebok

Reebok is a bold, disruptive and iconic sports, fitness and lifestyle brand which strives to inspire human movement. We carry an irreverent and unapologetic attitude towards life and create products that embody this spirit. Through our high-performance products and technologies, we ignite action with experimentation and challenger mindset. We bring the best of performance, and support everyone in their personal journeys. We use our voice to look out for each other and build a world which ensures that sport is afforded by all. Reebok believes, that life is not a spectator sport. Move with purpose, and move freely, with Reebok.

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Forever 21

Forever 21 is a fashion industry leader making the latest trends accessible to all consumers who choose to be trendy, fresh, and young in spirit, while inspiring unique style and confidence. With a renewed focus on customer experience, the brand offers high style designs and fashion basics with compelling values to audiences who resonate themselves with quirkiness, are fun loving and are self-expressive in their own way through a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online.

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Simon Carter

The brand was built on Simon’s love for all things vintage and different. It’s philosophy is rooted in a tradition of eclectic English style, taking classic forms and adding a twist of eccentricity.
Simon Carter is about quality and refinement in a particularly witty style. The menswear collection is defined by its use of print and color, offering men the opportunity to develop their own sense of style and allowing their distinct personality to shine through. With a potent blend of candid observations and artistic flavor, Simon Carter creates the most intriguing clothes for men in top wear, bottom wear along with complimenting accessories that accentuate an ensemble.

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American Eagle

America’s Favourite Jeans brand since 1977.

American Eagle Outfitters is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, activewear and accessories. The iconic global denim brand stands for individuality, freedom, and self-expression. Focused on young casual consumers, the brand is both inclusive and empowering, with a purpose to show the world that there is real power in the optimism of youth. Rooted in authenticity, powered by positivity, and inspired by its community – the brand welcomes all and believes that putting on a really great pair of #AEjeans gives you the freedom to be true to yourself.

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Pantaloons

Pantaloons, a division of Aditya Birla Fashion and Retail Ltd., is a playful and youthful fashion destination.

As a playground for fashion, Pantaloons offers a wide variety of styles across categories and occasions. The brand speaks to the ever-evolving millennial customer of today who is confident and expressive. Be it through the physical retail experience or online, the Pantaloons experience is exciting, friendly, and uplifting. With a vibrant, expressive, and fun-loving approach to style, the brand seeks to enable the customer to be their fashionable best.

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Marigold Lane

Marigold Lane is an Indo-western brand which caters to the modern independent Indian woman and her need for refined ethnic fusion apparel which reflects her unique & multi-dimensional personality. With an elegant mix of contemporary silhouettes, vibrant prints, & elevated fabrics, this brand speaks to an evolved style sensibility. Each design story from Marigold Lane carries a different aesthetic, drawing inspiration from art/ architecture/ cultures across the globe. Our products provide a premium outlook with novelty in workmanship & carefully chosen fabrics.

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Style Up

Style Up from Aditya Birla Fashion and Retail Ltd (ABFRL) is built on the proposition of everyday affordable on-trend fashion. Affordability and quality remain at the center of our every creation. We refresh our store merchandise regularly so you can wear something new for every occasion. Explore our contemporary and trendy designs and quality merchandise at a Style Up store near you. Come visit us today, it’s time to Style Up!

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Van Heusen Innerwear

Van Heusen Innerwear and Athleisure is one of the most innovative and fashion forward brands launched in the year 2016, aiming to redefine the category codes in mid premium segment.  The brand is built on the pillars of innovation, performance, sophistication and fashion. They offer a wide range of styles across innerwear, athleisure, activewear and loungewear catering to the ever evolving lifestyles of new age consumers.

The brand has entered its next phase of growth with commendable retail and trade footprint expansion and launched a mega campaign in 2022 with a provocative tagline of "Who are you underneath?" Spreading large scale awareness for its innerwear segment.

The brand is also in limelight for winning the IFA's Images Most Admired Fashion Brand for the year 2022 for the third time, after achieving the same feat in 2019 and 2021.

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The Collective

The Collective is India's first luxury multi-retail brand, offering great assortment available exclusively with THE COLLECTIVE in India put together with a unique point of view. The brand acts as a style mentor for its customers by housing the biggest and most exclusive names in global fashion, under the same roof.

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Fred Perry

Fred Perry has created a brand that presents practical, well-fitted sports outfits to the world of fashion. His designs are simple with a streamlined silhouette and a focus on lightweight functionality. The brand has created a perfect blend between sportswear and street fashion.

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Ralph Lauren

"What I do is about Living. It's about Living the best life you can and enjoying the fullness of the Life around you-from what you wear to the way you live, to the way you love." - Ralph Lauren.

Ralph Lauren has created a lifestyle brand to encourage the best kind of living through their apparel, accessories, fragrance collections and home furnishings. Ralph Lauren Corporation has been a global leader in the design, marketing, and distribution of premium lifestyle products since five decades. The brand has had a considerable influence on the dressing of people due to its attention to detail, exceptional quality and timeless design.

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Ted Baker

Ted Baker London is an elevated fashion and lifestyle brand inspired by the gleaming details of everyday Britain. The brand has a clear and unwavering focus on quality and attention to detail, coupled with a quirky and fun British sense of humour. The collection is a perfect mix between traditional and modern fashion.

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Hackett London

A quintessential British menswear brand started in 1983 by Jeremy Hackett, today the brand is known for its exquisite British tailoring, along with a diverse wardrobe of separates like HKT, a new collection launched in 2019 to dress the millennial Hackett man. Hackett also proudly partners with many like-minded brands, all of whom share the same ethos, quality and tradition as we do, such as British Army Polo, Henley Royal Regatta and Aston Martin.

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TMRW

Revolutionizing fashion & lifestyle brands today! We aim to establish a leading 'House of Brands' powered by the Aditya Birla Group. Through strategic partnerships with D2C fashion & lifestyle brands, TMRW drives their transformation into customer-centric brands. Our fusion of category & brand building expertise and digital-first capabilities sets us apart. With a stellar leadership team, our brands thrive in today's market. We prioritize building enduring brands with solid fundamentals & unit economics. Expansion & a solid foundation go hand in hand. Our founder-model emphasizes shared success & wealth creation. Join us on our journey to reshape the future of fashion, captivating hearts with beloved brands across India.

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Sabyasachi

“For culture to be relevant it needs to be dynamic.” - Sabyasachi Mukherjee

Sabyasachi is India’s leading luxury house rooted in heritage, quality and craftsmanship. A brand that revels in India’s legacy but with a unique perspective, capturing what was and what is, with a single-minded vision to create modern heirlooms. A market pioneer, Sabyasachi is the first Indian designer and brand to collaborate with Christian Louboutin, Bergdorf Goodman, Pottery Barn and H&M. Patrons of the brand include celebrities, intellectuals, and achievers from across the world. With flagship stores in major cities across India and a jewellery boutique in Dubai, the first international flagship was launched in New York in 2022. Sabyasachi is creating a unique global dialogue that brings together slow, authentic luxury and the finest of Indian crafts. 

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Shantnu & Nikhil

Maison Shantnu & Nikhil houses the Legacy Ceremonial Couture brand Shantnu & Nikhil and Celebration wear brand S&N by Shantnu Nikhil, across 18 directly operated stores and a bevy of other point of sales through SIS formats, both offline and digital. The product lines of Shantnu & Nikhil Couture cover all areas of wedding apparel fashion including menswear, womenswear & accessories. S&N by Shantnu Nikhil, a bridge-to-luxury offering from the House of Shantnu & Nikhil Couture is a brand initiative where Indian heritage & nostalgia is enlivened by millennial spunk! The brand, as we believe is India’s brand for the world, it redefines Indian celebration-wear with a millennial sensibility and a contemporary undercurrent. Military influences renewed with a festive aesthetic; unique, sartorial design hued in decadent palettes; S&N is a brand with a vision for our young Global Indians, celebrating Indian roots, its drapes and asymmetry. Our brand new Lifewear Pret-a-Porter brand vessel, ’Shantnu Nikhil Cricket Club (SNCC) is the third such narrative in the growing portfolio of brands at Shantnu & Nikhil and embraces the spirit of cricket in a unique amalgamation of sport meets lifestyle. Democratizing Couture to now revolutionizing celebration-wear & Lifewear, Maison Shantnu & Nikhil is furthering its edgy, global narrative!

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Masaba

House of Masaba is a home-grown, bridge-to-luxury womenswear label aimed at a trend-conscious, well-travelled consumer. Founded in 2009, the brand is quirky and features solution-driven, stand-out designs with strong play of print, colour and cut. Each design is a powerful conversation in print for an ever-evolving consumer. The brand is age versatile and has an aesthetic that is rooted in India with its eyes set on the world. The fashion label has become a go-to resort-wear name worldwide, perfect for the global woman and man who are traditional yet have modern style sensibilities.

House of Masaba will soon evolve into a 360-degree brand with offerings spanning Bridal, Fine Jewellery, Handbags, Home & Wellness- with a vision to offer something for everyone.

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Tasva

Tasva, a collaboration between Aditya Birla Group & ace couturier Tarun Tahiliani, was launched at the ghats of Banaras on 9th Dec 2021, with the ambition of changing the entire experience of wearing traditional and fusion Indian clothing into that of comfort with style. With this new perspective, Tasva brings a refreshed view of the celebration space and the individual’s evolved relationship with it. 

Tasva aims to redefine the Indian male celebratory experience. Whether it is fitting out the Indian groom or creating magnificent statements in our plethora of traditional celebrations. The brand has rapidly scaled its retail footprints, covering Metros, Tier 1 & Tier II; and is available online on Tasva.com and Myntra.com.

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Jaypore

Jaypore is on a remarkable journey to bridge the gap between India and the world by showcasing its rich cultural heritage through contemporary designs in apparel, jewelry, home decor and more. Jaypore as a brand is committed to preserving and reviving authentic Indian products suited for a modern lifestyle. The brand sources from more than 70 craft clusters and curates exquisite collections, which are featured on its website and are now available in 20 stores across Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad & Hyderabad. In a very short period of time, our handpicked curations & differentiated products have earned high respect & repute, making it India’s leading destination for Craft based Artisanal goods. Jaypore ships worldwide, catering to a global audience who value Indian craft and heritage.

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Social Initiatives

Sharing with love, passion & responsibility

MRS. RAJASHREE BIRLA

Chairperson, Aditya Birla Centre for Community
Initiatives and Rural Development

Sharing with love, passion & responsibility

DR. PRAGNYA RAM

Group Executive President - CSR, Legacy
Documentation & Archives

Education Health & Sanitation Sustainable Livelihood Water & Watershed Digitalisation

Our People

'The Biggest Brands and Best People' is the ideology that steers ABFRL. As a well-known brand and business, we believe we are what we are because of our people. Our unique Employee Value Proposition – 'A World of Opportunities', reflects this attitude and attracts the best professionals across the industry.

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Sustainability

We are aligned with the Aditya Birla Group's vision to be the leading Indian conglomerate for sustainable business practices across global operations.

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Awards & Recognition

Tasva wins Silver at ET Kaleido Awards 2024  for their campaign “Tasva Toh Banta Hai” in the Fashion, Beauty and Lifestyle category. 2024
Jaypore wins Bronze at the ET Kaleido Awards 2024 for their campaign “Reclaim your Roots” in the Fashion, Beauty and Lifestyle category. 2024
Madura Manufacturing, ABFRL, has been conferred with National Award’ 2023 2023
ABFRL’s CSR Coffee Table Book, “Dhaage” won the First prize from PRSI National Awards 2023 2023

Our Growth & Performance *As of 31st March 2024

₹ 13,996 Crore

Revenue

₹ 1,703 Crore

EBITDA

26,500+

Permanent Employees

4,664

Stores

Beyond Threads by ABFRL

The Influence of Social Media on Fashion

The Influence of Social Media on Fashion

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Tools Of The Trade – Rohan Powar 

Tools Of The Trade – Rohan Powar 

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Setting an Example for Us All

Setting an Example for Us All

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+91 8105060501

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happytohelp@abfrl.in

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