Corporate Culture

International Youth Day – Nurturing our tomorrow

by ABFRLadmin | August 8, 2023

Creativity knows no bounds when it comes to the youth, and in the fast-paced world of fashion and retail, their fresh perspectives and boundless energy breathe life into the industry. Youth make up a significant 50.57% of our workforce. This dynamic group infuses our organization with new ideas, passion, and enthusiasm. Among them, 58.04% are female, and 41.96% are male, reflecting the thriving, diverse, and inclusive environment we foster at ABFRL.

For International Youth Day, ABFRL celebrates these spirited young minds who are the driving force behind the waves of innovation and transformation. With visionary initiatives taking center stage, we pave the way for the youth to thrive and leave an indelible mark on this industry.

Confident Strides Towards the Future

Study, Transform, Recreate, Innovate, Develop, and Excel (STRIDE) is ABFRLs flagship Young Talent Management program, shaping dreams. It is a transformative journey that unlocks the boundless potential of the next generation of leaders, equipping them with the very essence of our business ethos. STRIDE offers a unique mix of internship and full-time programs to students from top-notch fashion institutes and business schools. With full-time programs, Business Management Trainees, Fashion Trainees, and Finance Trainees take up the mantle of innovation and dive headfirst into key focus areas like E-commerce, Digital, Small-town India, and New Categories such as Ethnic.

ABFRLs World of Opportunities

A World of Opportunities (AWOO) is ABFRLs employee value proposition that sets us apart as an employer. Our AWOO pillars stand tall, casting an empowering shadow across functions, sectors, and geographies. We embrace continuous learning and development, seamlessly weaving individual growth into the fabric of our business objectives. As we witness the unwavering dedication of our employees,

We delight in creating an intricate tapestry of gratifying rewards and benefits, ensuring a harmonious balance between professional excellence and enriched personal lives. But our commitment extends beyond the confines of our workplace; we etch it in our collective spirit. We stand united to support the educational aspirations of the children of our esteemed manufacturing workers through a collaborative contribution. Together, we nurture not just careers but dreams.

The Next Big Names in Indian Fashion

Next Top Designers (NTD) is a program where we nurture creativity and talent, making ABFRL and each of its retail brands the most desired place to work for aspiring designers. The Next Top Designer (NTD) contest, an annual spectacle, takes center stage to celebrate the artistic brilliance of the rising stars. This hallowed platform not only showers participants with generous prize money but also propels them into the spotlight of enticing employment opportunities. In the past year alone, four participants were hired through the NTD contest, thus encouraging fresh talent to flourish in the fashion industry. Witnessing the dreams of young designers take flight is a testament to the boundless potential of the youth.

STRIDE, AWOO, and Next Top Designers are more than just programs; they are reflections of our belief in nurturing, inspiring, and amplifying the voices of tomorrow’s leaders. Together, we create a vibrant canvas of innovation, creativity, and endless possibilities, where the youth can script their destinies and reshape the world. The journey has just begun, and we eagerly look forward to witnessing the young talents paint the industry with strokes of brilliance and transform dreams into reality.

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