Homemakers and Breadwinners – The Women Who Do It All!

by ABFRLadmin | April 30, 2024

Crafting a Symphony of Empowerment of Labour at Madura Manufacturing.

Imagine a vibrant symphony, where the melody isn’t carried by violins or flutes, but by the determined hum of over 15,000 women. These are the drivers of Madura Manufacturing, a remarkable ensemble within ABFRL, unique to the fact that 85% of the workforce are women. However, in their roles in the workforce at Madura Manufacturing, they move only to the beat of their own drums; becoming composers of their own destinies, empowered by a company that resonates with their unique rhythm.

This isn’t just a workforce; it’s a testament to the transformative power of a culture that nurtures and celebrates women. It’s a story woven with threads of communication, care, and empowerment, each note amplifying the other in a harmonious crescendo.

The Overture: A Chorus of Clear Communication

The symphony begins with the soft notes of transparency and understanding. The Wish Box, an unassuming yet potent instrument, allows women to anonymously voice their concerns and desires for what they wish to see in the workplace.

These whispers are amplified through Employee Speak Sessions, where their suggestions find resonance with leaders and ensure they get face time with factory leadership, ensuring their voices are heard and valued.

Regular employee satisfaction surveys, provided in all possible languages for convenience, currently with an average score of 4.69 out of 5, prove this open dialogue’s effectiveness.

But the symphony goes beyond words. The Grievance Kiosk, a silent confessional platform, allows women to express their emotional state – a simple tap on a screen conveying volumes. These unspoken concerns are addressed within 24 hours, ensuring a safe space for emotional expression while guaranteeing prompt action. It’s a bridge built on trust, ensuring every woman feels that she’s a valuable part of the workplace and not just a silent cog in the machine.

The Heart of the Symphony: A Crescendo of Care

Madura Manufacturing understands that a woman’s life is an intricate composition, with work being just one movement of a larger song. The Sanjeevani module acts as a supportive orchestra, playing the melodies of care that extend beyond the factory walls.

Crèches transform anxieties into lullabies, canteen facilities nourish tired bodies, and transportation ensures a smooth journey home.

Annual medical camps and informative medical awareness programs become educational concertos, while counseling sessions offered through Sparsh provide a safe space to address mental and emotional well-being.

The focus on preventive healthcare is a constant refrain, with full-time medical practitioners, gynecologists, and nurses forming a reassuring chorus. The results are evident in the declining rate of anemia, dropping from 28% to a remarkable 10% in just a year. Ergonomically designed workstations become instruments of physical comfort, while “Ergonomics” exercise sessions, like daily stretches and strengthening exercises, ensure a harmonious balance between work and well-being.

The Grand Finale: Empowering women, building stronger families, one note at a time

But the symphony doesn’t end at the factory gates. The melody extends to families, with onsite crèche facilities fostering the beautiful bond between mother and child. Childcare leave policies, scholarship programs, and continuous education opportunities empower women to juggle the roles of homemaker and breadwinner with grace.

Gender sensitization programs act as bridges of understanding, fostering a respectful and inclusive work environment. Initiatives like Young Mother Care provide a safety net during pregnancy and motherhood, while legal aid, short-stay shelters, and access to external counselors empower women to navigate challenges outside of work. The Empower@Life 24/7 helpline becomes a comforting constant, offering a helping hand whenever needed.

For pregnant women, the care is meticulously orchestrated. Special uniforms ensure they are easily identified and prioritized in emergencies. Regular doctor checkups, education on government assistance programs, lighter tasks, and nutritious meals become a soothing lullaby throughout their pregnancy journey. A Baby Shower celebration marks their last working day, followed by Family Day events that encourage a smooth transition back after maternity leave.

Madura Manufacturing’s success story in this regard isn’t just about maintaining positive statistics; it’s about the human impact. It’s about empowering women to break free from societal constraints, rewrite their narratives, and become the heroines of their own lives. It’s about creating a workplace that celebrates their unique strengths and challenges, providing the support and care they need to thrive both personally and professionally. In doing so, Madura Manufacturing not only empowers its women but aims to set a standard for other organizations, proving that true success lies in fostering a culture of inclusivity, empathy, and care.

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