ABFRL

A Year of High Fives, Green Thumbs, and Big Wins.

by ABFRLadmin | December 29, 2023

Phew! We just finished zipping through 2023 and just like that, we’re at the end of another trip around the sun. It’s been quite the ride, but before we blast off into 2024, let’s take a minute to savor the epic journey we’ve been on.

And the Award goes to…. Us!

This year, our trophy cabinet rarely stayed closed. The sparkle of all this silverware, came at a cost, and that was the hard work, energy and creativity of our teams. They poured their hearts and souls into everything they did, and then showed up to win! 

Below are the accolades we received in 2023:

  • ABFRL’s CSR Coffee Table Book, “Dhaage” won the First prize from PRSI National Awards 2023 at the International Public Relations Festival 2023
  • ABFRL’s CSR Coffee Table Book, “Dhaage” won Silver in the “Best Storytelling” category at the third edition of STAKES, PR and Communication Awards 2023
  • ABFRL’s CSR Coffee Table Book, “Dhaagewon Platinum in the “Purpose Driven Communication Campaign” category at the 13th Public Relations Council of India (PRCI) Excellence Awards 2023.
  • ABFRL’s Newsletter, “In Touch” won Platinum in the “House Journal (Print)” category at the 13th Public Relations Council of India (PRCI) Excellence Awards 2023.
  • Van Heusen Innerwear won ‘Best Innerwear Brand’ at Tech Threads 2023, organized by Myntra, beating out competition from established mid & premium segment brands in this competitive market.
  • ABFRL has been rated as 𝗔𝘀𝗶𝗮’𝘀 𝗠𝗼𝘀𝘁 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 (𝟮𝟬𝟮𝟯), securing the 𝟴𝘁𝗵 𝗴𝗹𝗼𝗯𝗮𝗹 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗗𝗝𝗦𝗜 – 𝗖𝗦𝗔 𝗶𝗻 𝘁𝗵𝗲 𝗧𝗲𝘅𝘁𝗶𝗹𝗲𝘀, 𝗔𝗽𝗽𝗮𝗿𝗲𝗹, 𝗮𝗻𝗱 𝗟𝘂𝘅𝘂𝗿𝘆 𝗚𝗼𝗼𝗱𝘀.
  • ABFRL adjudged “National Retailer of the Year” and the “Apparel Retailer of the Year” at the IRec 2023 Awards, organized by indianretailer.com

These trophies fuel our fire to keep pushing boundaries, dazzling our customers and continuing to make waves in the industry.

Several Reasons to be Starstruck

From the elegance of Kareena Kapoor rocking Masaba’s Bridal Collection to the dynamic duo of Taapsee Pannu and Surya Kumar Yadav crushing it for Reebok, our brand ambassadors kept up the cool quotient all year long. They weren’t just famous faces, they became a part of our brands’ stories, weaving magic with every move and expression. 

New Stores, Bigger Stories

Remember that feeling of finding the perfect fit? We bottled that up and sprinkled it on every single one of our store openings. From the swanky Louis Philippe store launch in Dubai, to Reebok’s foray in Lucknow, to the launch of a massive showcase of all things Masaba in Bandra, Mumbai each launch was a mini-festival of fashion and fun. We didn’t just open doors, we stretched our wings and laid claim to new frontiers to conquer.

Growing and Glowing

Our leaders weren’t just born, they were forged in the fires of passion and perseverance. Take Ashish Mukul, for example. From humble beginnings as a STRIDER in 2007, he’s now the Brand Head of Tasva, proving that dreams really do come true. Or Tanmay Dawane, who kept trading up his trainee badge till he got the Sales Head crown. And Vinamrata Gandhi? She went from Leadership Associate to Regional Sales & Operations Queen, showing us that women really do run the world. Their stories are like motivational mixtapes for all of us – reminders that anything is possible with a sprinkle of grit and a whole lot of heart.

Planet-First Fashion Always

We’re not just throwing supreme style at the world, we’re trying to be kind to our planet too. Think of us as Mother Nature’s best friends with killer wardrobes. We’re constantly finding ways to shrink our footprint, from using recycled materials to working with ethical suppliers. We want our clothes to make you look and feel good, and the same goes for how we want our planet to feel. Because let’s be honest, a world without glaciers is not a world we want to strut our stuff in.

Join us for a joyful toast to the future!

As we raise a glass to 2023, we’re brimming with excitement for what’s to come. We’ll keep telling amazing stories through fashion, forging connections that last a lifetime, and making the world a little more stylish and sustainable, one style at a time. Here’s to the next chapter, where the dreams are even bigger and the ambition even fiercer!

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