Our Brand Stories

Women lead the way with Marigold Lane From ABFRL

by ABFRLadmin | March 8, 2022

Marigold Lane – a name that is reminiscent of burgeoning flowers in hues of bright yellows and deep oranges, is more than just that. A venture for women, by women, it is an interesting take on premium fusion ethnic wear fashion. A coming-of-age brand, it caters to the modern Indian woman and her need for classy and luxurious fusion ethnic apparel that can be styled and worn in multiple ways.

Our First-Ever Women-led Brand

The team at our first Marigold Lane store makes and empowering statement with a store manager and three stylists, who are all women, leading the growth of the brand. Right from managing the store, the inventory and bonding with the customers, this team makes an impeccable first impression on the customer. It is a complete women-centric take on ethnic fashion to change the old and boring narrative with fresh experiential shopping, full of zest. Our stylists will help you go from celebratory to causal with ease!

Meet the team: Santosh Solanki (Store Manager), Seema Kawandar (Stylist), Mansi Jain (Brand Head), Sangeeta Pendurkar (CEO), Harneeta Sandhu (Head of Retail Operations), Safeena Hashmi (Stylist), Harsha Poptani (Stylist)

A Strong Style Game 

The brand resonates with the idea of women having the freedom and openness to choose what they want to wear, on their own terms. It has been a conscious decision on part of the brand in bringing together a dream-team of stylists. Ones who have the right style aptitude and acumen, as well as who can truly support the customer and give them valuable suggestions as to what looks best on them and compliments their body type. The store personnel are trained with best-in-class intensive two-week program to help them gain knowledge and expertise on timeless style and luxurious trends.

The Future is Bright

With an exclusive business outlet in Malad, Mumbai, the brand is available in nearly 30 Pantaloons stores, with strong plans for further expansion. Ensemble from Marigold Lane are also available for you to shop online.

Marigold Lane presents dresses that can be worn as kurtas and tunics with complimentary styling for a signature style 

Its time to revamp your closet with a bold style statement from Marigold Lane. Fall in love with garments that can be styled in multiple ways and a wardrobe with room for more!

Inline Feedbacks
View all comments