Before the Data Dawns: How Our Denim Designers Spot the Next Big Hit

Welcome to the third in our Denim Decoded series where we explore expert POV about everything denim! Read to find out how designers spot denim’s next big hit before the data shows up. Before sales numbers arrive, designers are already reading the clues: a fit that feels instantly right, a wash that matches the cultural … Before the Data Dawns: How Our Denim Designers Spot the Next Big Hit