Our Brand Stories

Walk the Aisle in Style with Wedding Trends by ABFRL

by ABFRLadmin | November 2, 2023

Cupid awaits, the bells chime, and brings the time of love, tradition, and style. Along come pre-wedding jitters! What to wear? At which function? Which colors? Which Style?! Relax, take a deep breath. We understand what it’s like and to make your wedding preparations a breeze, ABFRL brings you insights from three renowned brands: TASVA, Jaypore, and Louis Philippe. Each brand has its unique approach, and their stories are as diverse as the colors of an Indian wedding. Let’s take a journey through their tales of elegance, craftsmanship, and regal style. Let’s turn heads and drop jaws.

Tasva: Where Elegance meets Tradition

Tasva is more than just fashion; it’s dedicated to making a lasting impression. Imagine a world where elegance and tradition blend into iconic creations – that’s Tasva’s style.

With a sophisticated color palette featuring ivory and gold, Tasva sets the tone that unequivocally states, “I slay!”. Tasva’s winter wedding spectacle showcases embellishments that could rival the stars. From cut dana and hot-fix sequins to glitter prints, mirror work, pearls, and zari weaves, each piece is infused with its unique magic. Luxurious fabrics like silk, georgette, and viscose blends guarantee that you not only look royal but royalty becomes your very essence.

And when it comes to showstoppers, Tasva goes all out with dinner jackets, Indo-western ensembles, and sherwanis that exude grandeur. Let’s not forget Tasva’s signature Angrakha styles, asymmetrical Indo-Western outfits, and faux waistcoat jackets – each piece is a realization of Tarun Tahiliani’s vision.

Jaypore: Celebrating Indian Artistry and Culture

Jaypore is dedicated to preserving the rich tapestry of Indian culture, and they do so with a great deal of style. While Gota patti remains a cornerstone of their wedding collection, they infuse a fresh, contemporary flair to keep things exciting.

Jaypore’s collections draw inspiration from the cultural opulence of Kapurthala, the vibrancy of Kumbh, and the historical allure of the Silk Route. It’s a heartfelt tribute to tradition and culture, enriched with a modern touch that’s just right.

Jaypore’s color palette is a visual delight featuring deep jewel tones reflecting the grandeur for a lively party look. Gota patti designs and opulent accents of gold add elegance.

When it comes to fabrics, Jaypore works with a selection of materials, including cotton silk, tissue, organza, chanderi, linen viscose, and velvet, serving as a canvas for intricate craftsmanship

Their lineup features lehengas, kurta sets, shararas, anarkalis, and sarees, crafted using techniques like chikankari, Akola dabu, gota patti, and more. They revive traditional crafts, supporting artisans. Some collections highlight handloom weaves.

Sustainability is core to Jaypore, blending heritage with a contemporary twist. They celebrate culture and traditional silhouettes, making you the talk of the town.

Louis Philippe: The Royal Wedding Collection

If you want to feel exceptionally regal on your big day, Louis Philippe’s “The Royal Wedding” collection is the perfect choice. They have every aspect of your wedding celebrations covered, from pre-wedding photoshoots to cocktails, mehendi, haldi, and, of course, the main event.

Louis Philippe’s color palette exudes sophistication, with jewel tones like royal blue, maroon, wine, teal, and lighter festive colors like cream and quartz pink for luxurious charm. They prioritize quality in fabrics, offering silk blends, velvets, wool-rich materials, jacquards, and intricate patterns.

Expect ornate wedding ensembles, tuxedo suits, bandhgalas, bundis, and accessories for grooms, groomsmen, and family. Louis Philippe follows global wedding trends, emphasizing luxury and grandeur, making you shine. You’ll look impeccably dressed, perhaps even stealing the spotlight! While we conclude the behind the scenes tour of our brands’ creative process. We hope it sparked your excitement for your special day. So, what do you have in mind for your wedding day?

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