by ABFRLadmin | March 19, 2026
Spruce up your wardrobe for the season of festivals with ABFRL brands.
With the vibrant colours of Holi still fresh in our memories (and perhaps a few stubborn pink stains that haven’t faded away), March 2026 has officially shifted gears. We are moving from the high-energy, playful festival of colours into a more serene, deeply rooted phase of the spring calendar.
As the dust settles on the Holi bonfires, mid-March brings a wave of cultural celebrations. With Gudi Padwa, Ugadi, and Eid defining the week, our sartorial choices evolve into an intentional, polished aesthetic.
Here are the three curated aesthetics featuring our brands for your celebrations this year –
Regal Opulence: The Grandeur of Heritage
For the soulful late-night Eid get-togethers or the grand celebrations of Gudi Padwa, the focus shifts toward fine velvets, intricate embroidery, and the unmistakable luster of authentic Kanjeevarams. These fabrics carry a natural sheen that catches the soft glow of oil lamps and festive lanterns, creating an aura of timelessness. To truly embody this style, one might look toward Jaypore’s exquisite collection of artisanal weaves. Outfits such as a deep, jewel-toned Kurtas in emerald green or royal crimson, perhaps adorned with delicate borders, offer a regal silhouette that feels both grounded and grand. For those attending high-profile festive dinners, this embroidered velvet kurta or a heavy silk saree from Jaypore, draped in the traditional style, remains the gold standard of elegance. Men can find their match in the majestic ethnic wear options with Tasva’s Eid Collection. They can even opt for Bundis and detailed Nehru Jackets, that add a royal touch to the festive evening.
In 2026, we see a resurgence of “maximalist” jewelry, paired with the ethnic outfits. To add that signature bold edge, women can turn to House of Masaba for statement accessories. The key to mastering regal opulence is to ensure that the silhouette remains structured and commanding, allowing the craftsmanship of the garment to speak for itself while you navigate the festivities with effortless grace.
Fresh Florals, Fresh Perspectives
On Gudi Padwa and Ugadi, the atmosphere is charged with the scent of fresh neem leaves, mango blossoms, and the promise of a fresh start. This requires a shift in the palette toward what we call traditional freshness, a style that honors heritage craftsmanship while embracing contemporary aesthetics and sustainable practices. This “neo-traditional” approach avoids the overly ornate feeling of purely historical garments, focusing instead on a look that feels nostalgic yet modern. Jaypore’s new botanicals collection captures this essence perfectly, offering hand-blocked prints and soft cottons that let your skin breathe in the sun. By prioritizing comfort and clean silhouettes, this style allows the wearer to celebrate traditional festivals without feeling weighed down by them. Complete the look with fresh jasmine gajras, for an ensemble that is chic, with a touch of tradition!
The Contemporary Festive Look
Not every festive moment in March requires yards of trailing fabric or heavy ornamentation. For the modern professional balancing work commitments with cultural heritage, this style offers a sophisticated middle ground.
This look is defined by gorgeous drapes, monochromatic palettes, and a focus on high-quality textures. It is the perfect choice for an office celebration or an intimate afternoon tea where the goal is to look festive while also reflecting confidence with in the meeting rooms. Look to House of Masaba for modern cuts and designs that are particularly effective for the transition into the evening.
By choosing silhouettes that are rooted in tradition but executed with modern sensibilities, you create a look that is profoundly relevant for the season’s fashion landscape.
Styling the Season of Festivities
As we navigate this beautiful month of celebrations, remember that your festive look is ultimately a reflection of your personal journey through these traditions. Whether you’re leaning into regal opulence, floral freshness, or the sharp clarity of modern fits, the essence of the season lies in the joy of the gathering. So, this March, celebrate with intention and choose outfits that don’t just look good in photographs, but feel meaningful for the occasion.
Explore the latest festive collections from Jaypore, Tasva and House of Masaba.
