Our Brand Stories

Looking for sustainable options for your wardrobe? Here is what you can pick

by ABFRLadmin | April 7, 2021

There is a noticeable rise in the importance of sustainability on the consumers agenda. Approximately 79% of consumers consider social responsibility, inclusiveness, or environmental impact while purchasing products today. 

If you are looking to make sustainable fashion choices, we have several collections you can shop from, while keeping the environment in mind.

Peter Englands Neem Tulsi collection

The innovative Neem Tulsi Collection has shirts, masks, jeans, Bermudas, kurtas, and pyjamas, made with a unique mixture of 100%  Neem, Tulsi and other healing herbs, providing anti-bacterial and anti-fungal protection to your clothes. 

These apparel are made by extracting benefits from herbs, combined with new-age nano-biotechnology to provide natures best in a sustainable manner. The shirt fabric is developed at energy-efficient small-scale units under the Home-Made-Cotton Initiative to create apparel that adds colour and style to your everyday wardrobe.

Peter Englands Neem Tulsi Collection infuses Wellness into Fashion

Jaypores Artisanal collection

Jaypore collaborated with several industry bodies to help the artisan community reach customers digitally, giving them access to new markets and sustained livelihood during the peak of the pandemic.  The collection featured more than 250 artisans who have produced carefully crafted clothes like Tangaliya  Kurtas that are stunning, intricate, and environment-friendly.

Sustainable shopping choices go beyond environment friendly fabric. It also involves nurturing  and uplifting local arts and crafts. With these handmade kurtas Jaypore enables you to further make mindful shopping choices.

Add a dash of culture to your wardrobe with this Black Natural Dyed Handloom Tangaliya Kurta

Van Heusens Antiviral masks

Masks, the need of the hour, protect you against microbes and pollutants. These Masks from the Van Heusen collection are powered by G99+ antiviral” manufactured using the G-Fab Technology licensed from inStem that reduces >90% of SARS-CoV-2 virus infectivity in 5 minutes. 

While the range of colours and patterns available in the masks will ensure your styling needs are looked after, the masks are also reusable and washable up to 30 washes, which benefits the environment.

Protect yourself and the environment in Style with Van Heusen Masks

Allen Sollys Handmade Collection

If you are looking for a sustainable shirt that you fall in love with instantly, browse  through the Handmade Collection by Allen Solly. The collection celebrates the undying spirit and creativity of garment workers whose relentless spirit and creativity knows no bounds.

Any shirt you buy from the collection will instantly become your favourite as they have embroideries made with love. Each shirt is unlike any other, as it carries the signature of the garment worker who hand-embroidered it with love and care. 

Handmade with love by Allen Solly

Now that you know where and what you need to buy to do your bit as a conscious consumer, you can make environment-friendly shopping choices for the planet’s well-being.

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