Our Brand Stories
by ABFRLadmin | March 27, 2026
We asked our Design Leaders at ABFRL about their thoughts on how fashion is changing beyond the seasonal cycle. The traditional calendar is no longer the fashion industry’s compass. For decades, style moved to the rhythm of Spring/Summer and Autumn/Winter. Designers worked months in advance, unveiled their collections, and the world waited patiently for the … In Conversation with Our Designers: Is Fashion Still About Seasons?