Youth Fashion brings fresh take on fashion for Young India. Forever 21 in India offers clothes and accessories for Millennials and Gen Z girls and boys, and all those who feel millennial-age at heart. American Eagle is an inclusive, optimistic and empowering brand that celebrates the individuality of its customers.
America's favorite jeans brand since 1977 - American Eagle, celebrates 4 years in India. The iconic global denim brand stands for individuality, freedom, and self-expression. Focused on young casual consumers, the brand is both inclusive and empowering, with a purpose to show the world that there is real power in the optimism of youth. In the recent years, the brand has taken great strides towards promoting sustainability with its Real Good line of products, which are made with the planet in mind - durable, eco-friendly and made to last.
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Forever 21 began its journey in 1984 with its first store in Los Angeles, while it started its India Operations in 2011 through Sharaf Retail. The brand was transferred to ABFRL in 2016, while Authentic Brands Group is the current parent company globally.
Forever 21 is the destination for Millennials and Gen Z looking for accessible runway styles. At Forever 21, we believe that fashion is for people of every color, shape and size and the reason being we are committed to providing a wide range of trends and styles inclusively to all. We want our customers to be able to have fun, to express themselves and to be, actually themselves! Be whoever you want to be, in our eyes, that's the real style.
To summarize, Forever 21 is Inclusive, Empowering, Purposeful, Curious, Inspiring, Honest, Accessible and Surprising.