We cater to the contemporary customer who is aware of international trends and traditional styles. Our branded ethnic wear business includes brands such as 'Jaypore', ‘Tasva’ and ‘Marigold Lane’. ABFRL has strategic partnerships with designers 'Shantanu & Nikhil', 'Tarun Tahiliani', 'Sabyasachi' and ‘House of Masaba’, representing Indian decadence and modern grandeur. 'Van Heusen's Innerwear, Athleisure and Active wear' is establishing itself in India. Our International business includes, 'The Collective' - India's largest international multi-brand retailer, select 'mono brands' and several 'premium global brands'.
Fred Perry has created a brand that presents practical, well-fitted sports outfits to the world of fashion. His designs are simple with a streamlined silhouette and a focus on lightweight functionality. The brand has created a perfect blend between sportswear and street fashion.
A quintessential British menswear brand started in 1983 by Jeremy Hackett, today the brand is known for its exquisite British tailoring along with, a diverse wardrobe of separates; and HKT, a new collection launched in 2019 to dress the millennial Hackett man. Hackett also proudly partners with many like-minded brands, all of whom share the same ethos, quality and tradition as we do, such as British Army Polo, Henley Royal Regatta and Aston Martin.
"What I do is about Living. It's about Living the best life you can and enjoying the fullness of the Life around you-from what you wear to the way you live, to the way you love." - Ralph Lauren.
Ralph Lauren has created a lifestyle brand to encourage the best kind of living through their introducing apparel, accessories, fragrance collections and home furnishings. Ralph Lauren Corporation has been a global leader in the design, marketing, and distribution of premium lifestyle products since five decades. The brand has had a significant influence on the dressing of people due to its attention to detail, fine quality and timeless design.
A quintessential British brand, Simon Carter's uniqueness is embossed in its quirky, yet sophisticated and stylish designs straddling full range of men's clothing and accessories. Launched in London in 1985 and brought to India by ABFRL in 2017, the brand celebrates the spirit of eccentricity and curiosity.
The Simon Carter menswear collection is a playful mix of prints and colours, with designs inspired from Simon's adventures with his pet dog Gervaise. With the Royal Family among its admirers, an award winning retail identity and exuberant merchandise, Simon Carter's exciting journey in India has just began.
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Jaypore is India's leading destination for craft-based and artisanal products, across Womenswear, Men's wear, Jewelry and Home. As a brand, Jaypore is committed to preserving and reviving authentic Indian products suited for a modern lifestyle. The brand sources from more than 70 craft-clusters to curate exquisite collections, that are featured on its website and are also available in 11 retail stores across Delhi, Bangalore, Mumbai, Pune, Kochi and Trivandrum. In a very short period of time, the business has earned high respect and repute in the craft and artisan community for creating a well-curated platform that showcases their differentiated products with great elan. Jaypore ships worldwide, serving a global audience who seek Indian craft & artisanal finds.
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Explore uncharted terrains of stories stitched in exquisite fabrics, expressed in unique prints and rendered in contemporary silhouettes at Marigold Lane. Envisioned by the house of Aditya Birla Fashion and Retail Limited, Marigold Lane is a journey, not a destination. It is a celebration of ethnic aesthetics, a melting pot of tradition and modernity. Bespoke versatility is what we offer. Every article of clothing can be interpreted differently, worn in a manner that complements your day, your mood, your personal journey. We have meticulously curated a panorama of colours, textures and sensibilities so that it can serve to inspire your senses and lead you to new adventures.
Let us celebrate you and reimagine fashion in the process.
Style Up is an apparel and accessory retail format conceived in 2017 with a vision to deliver high fashion merchandise at affordable prices, especially in tier 3-4 towns of India.
Style Up offers a range of products including men, women and kids’ apparel, footwear, handbags and fashion accessories under a single roof. With 6,000+ options curated for Style Up’s in-house label, the brand has emerged as a go-to destination for fashion lovers.
Shantanu and Nikhil
Celebration Wear by S&N reinstates the idea of celebrating oneself, the journey and the destination. True to its Indian roots, it is the convergence of two worlds, the old and the new; where design is governed by heritage, art, craft- all with a hint of millennial spirit. With the progressive philosophy of Bridge-to-luxury- S&N by Shantnu Nikhil, the brand has disrupted to advocate a vehement India- proud sentiment that is young, sartorial, gender-fluid and patriotic chic.
The latest collection by the brand- Dawn, symbolises the transition of the seasons. The collection has been sported by multiple millennial path breakers like Neeraj Chopra, Siddhant Chaturvedi and Shahid Kapoor. In the recent issue of Mansworld magazine, Kartik Aaryan was seen as the cover man wearing SN by Shantnu & Nikhil.
While speaking about the brand, Shantanu & Nikhil said "In the span of two years, S&N by Shantnu Nikhil, Phoenix Market city Bangalore is our 7th door which has been opened. The store is like a contemporary living embodiment of the S&N design virtue and the man and woman itself, celebrating modernity with its style and silhouettes. Following the same energy, we are expanding to new cities like Ahmedabad, Raipur, and more. We hope for the stores to provide an immersive experience which gives an insight into our brand ethos and the philosophy we advocate for."
Since 1999, Sabyasachi has been sharing with the world a unique story of Indian excellence. The brand has emerged as one of the most influential cultural voices in the country - shaping modern fashion and lifestyle while celebrating artisanal craftsmanship and traditional techniques in each and every product.
With a solid footing in the domestic retail landscape, several major global collaborations, and international flagships on the horizon, Sabyasachi continues on its path to becoming the first global luxury house out of India.
Founded in 2009, House of Masaba is the eponymous label by designer Masaba Gupta that is deeply rooted in India with a global heart. The bridge-to-luxury label has been a front runner in the Indian fashion space and offers trendsetting styles of Pret, Indian and lndo-Western outfits that are age-versatile and functional. Achieving its status as the 'House of Prints', the brand has transformed classic ensembles with quirky motifs and is the perfect choice for the global man and woman who are traditional yet have modern style sensibilities.
House of Masaba's journey in the next few years will evolve into a 360 degree lifestyle brands with multiple product extensions aimed at both, the Genz consumer as well as the evolved consumer. With the focus being on digital first brands - Athleisure, Fashion, Jewellery, Handbags, Beauty and Wellness, the vision is to offer something for everyone. House of Masaba is a brand fit for creatures of comfort & luxury.
TASVA – Men’s Ethnic wear for the Global Indian
TASVA is a joint venture between ace designer Tarun Tahiliani and Aditya Birla Fashion and Retail Ltd.
It was conceptualized and launched in 2021, to bridge the gap in Indian wear for the modern man, with discerning choices. The brand offers Indian wear that is an exquisite blend of innovation and tradition, with state-of-the-art tailoring and immaculate fit. High quality, sophisticated celebration wear for men at easily accessible price points. With an entire repertoire of occasion wear, it offers a fresh new take on Kurtas, Achkans, Bandhgalas, Jodhpuris, Sherwanis, and all the accessories – shawls, stoles, shoes, and more.
The brand draws from the signature style of Tarun, that is a unique combination of historical opulence and contemporary chic, a fusion of textile detail, refined luxury and meticulous tailoring. The maverick designer is credited with many firsts and has been at the forefront of the evolution of the Design & Fashion landscape of India.
TASVA is on its path to redefine Men’s Indian wear.
Presently retailing through exclusive stores across the country and at
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Ted Baker London is an elevated fashion and lifestyle brand inspired by the gleaming details of everyday Britain. The brand has a clear and unwavering focus on quality and attention to detail, coupled with a quirky and fun British sense of humour. The collection is a perfect mix between traditional and modern fashion.
The Collective is India's first luxury multi retail brand, offering great assortment available exclusively with THE COLLECTIVE in India put together with a unique point of view. The brand acts as a style mentor for its customers by housing the biggest and most exclusive names in global fashion, under the same roof.
Van Heusen Innerwear
Van Heusen Innerwear and Athleisure is one of the most innovative and fashion forward brands, redefining consumer expectations from the categories that it operates in. lnnerwear from Van Heusen is supported by research backed innovations to deliver utmost comfort, ultimate fit and enhanced functionality while uploading the Van Heusen's fashion quotient. It's athleisure, active and lounge ranges are versatile combination of comfort, style and functional features that cater to the ever changing lifestyle demands of today's consumers. The brand is also in limelight for receiving IFA's Images most admired fashion brand of the year 2021 for innerwear category, repeating the award it received in 2019 for the same category.