We cater to the contemporary customer who is aware of international trends and traditional styles. Our branded ethnic wear business includes brands such as 'Jaypore', ‘Tasva’ and ‘Marigold Lane’. ABFRL has strategic partnerships with designers 'Shantanu & Nikhil', 'Tarun Tahiliani', 'Sabyasachi' and ‘House of Masaba’, representing Indian decadence and modern grandeur. 'Van Heusen's Innerwear, Athleisure and Active wear' is establishing itself in India. Our International business includes, 'The Collective' - India's largest international multi-brand retailer, select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle and Reebok.
Fred Perry has created a brand that presents practical, well-fitted sports outfits to the world of fashion. His designs are simple with a streamlined silhouette and a focus on lightweight functionality. The brand has created a perfect blend between sportswear and street fashion.
A quintessential British menswear brand started in 1983 by Jeremy Hackett, today the brand is known for its exquisite British tailoring along with, a diverse wardrobe of separates; and HKT, a new collection launched in 2019 to dress the millennial Hackett man. Hackett also proudly partners with many like-minded brands, all of whom share the same ethos, quality and tradition as we do, such as British Army Polo, Henley Royal Regatta and Aston Martin.
"What I do is about Living. It's about Living the best life you can and enjoying the fullness of the Life around you-from what you wear to the way you live, to the way you love." - Ralph Lauren.
Ralph Lauren has created a lifestyle brand to encourage the best kind of living through their introducing apparel, accessories, fragrance collections and home furnishings. Ralph Lauren Corporation has been a global leader in the design, marketing, and distribution of premium lifestyle products since five decades. The brand has had a considerable influence on the dressing of people due to its attention to detail, exceptional quality and timeless design.
The brand was built on Simon’s love for all things vintage and different. It’s philosophy is rooted in a tradition of eclectic English style, taking classic forms and adding a twist of eccentricity.
Simon Carter is about quality and refinement in a particularly witty style. The menswear collection is defined by its use of print and color, offering men the opportunity to develop their own sense of style and allowing their distinct personality to shine through.
With a potent blend of candid observations and artistic flavor, Simon Carter creates the most intriguing clothes for men in top wear, bottom wear along with complimenting accessories that accentuate an ensemble.
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Jaypore is on a remarkable journey to bridge the gap between India and the world by showcasing its rich cultural heritage through contemporary designs in apparel, jewelry, home decor and more. Jaypore as a brand is committed to preserving and reviving authentic Indian products suited for a modern lifestyle. The brand sources from more than 70 craft clusters and curates exquisite collections, which are featured on its website and are now available in 20 stores across Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad & Hyderabad. In a very short period of time, our handpicked curations & differentiated products have earned high respect & repute, making it India’s leading destination for Craft based Artisanal goods. Jaypore ships worldwide, catering to a global audience who value Indian craft and heritage.
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Marigold Lane is an Indo-western brand which caters to the modern independent Indian woman and her need for refined ethnic fusion apparel which reflects her unique & multi-dimensional personality. With an elegant mix of contemporary silhouettes, vibrant prints, & elevated fabrics, this brand speaks to an evolved style sensibility. Each design story from Marigold Lane carries a different aesthetic, drawing inspiration from art/ architecture/ cultures across the globe. Our products provide a premium outlook with novelty in workmanship & carefully chosen fabrics.
Reebok is a bold, disruptive and iconic sports, fitness and lifestyle brand which strives to inspire human movement. We carry an irreverent and unapologetic attitude towards life and create products that embody this spirit. Through our high-performance products and technologies, we ignite action with experimentation and challenger mindset. We bring the best of performance, and support everyone in their personal journeys. We use our voice to look out for each other and build a world which ensures that sport is afforded by all. Reebok believes, that life is not a spectator sport. Move with purpose, and move freely, with Reebok.
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Style Up is an apparel and accessory retail format conceived in 2017 with a vision to deliver high fashion merchandise at affordable prices, especially in tier 3-4 towns of India.
Style Up offers a range of products including men, women and kids’ apparel, footwear, handbags and fashion accessories under a single roof. With 6,000+ options curated for Style Up’s in-house label, the brand has emerged as a go-to destination for fashion lovers.
Shantanu and Nikhil
Maison Shantnu & Nikhil houses the Legacy Ceremonial Couture brand Shantnu & Nikhil and Celebration wear brand S&N by Shantnu Nikhil, across 18 directly operated stores and a bevy of other point of sales through SIS formats, both offline and digital. The product lines of Shantnu & Nikhil Couture cover all areas of wedding apparel fashion including menswear, womenswear & accessories. S&N by Shantnu Nikhil, a bridge-to-luxury offering from the House of Shantnu & Nikhil Couture is a brand initiative where Indian heritage & nostalgia is enlivened by millennial spunk! The brand, as we believe is India’s brand for the world, it redefines Indian celebration-wear with a millennial sensibility and a contemporary undercurrent. Military influences renewed with a festive aesthetic; unique, sartorial design hued in decadent palettes; S&N is a brand with a vision for our young Global Indians, celebrating Indian roots, its drapes and asymmetry. Our brand new Lifewear Pret-a-Porter brand vessel, ’Shantnu Nikhil Cricket Club (SNCC) is the third such narrative in the growing portfolio of brands at Shantnu & Nikhil and embraces the spirit of cricket in a unique amalgamation of sport meets lifestyle. Democratizing Couture to now revolutionizing celebration-wear & Lifewear, Maison Shantnu & Nikhil is furthering its edgy, global narrative!
"For culture to be relevant it needs to be dynamic." - Sabyasachi Mukherjee
Sabyasachi is India’s leading luxury house rooted in heritage, quality and craftsmanship. A brand that revels in India’s legacy but with a unique perspective, capturing what was and what is, with a single-minded vision to create modern heirlooms. A market pioneer, Sabyasachi is the first Indian designer and brand to collaborate with Christian Louboutin, Bergdorf Goodman, Pottery Barn and H&M. Patrons of the brand include celebrities, intellectuals, and achievers from across the world. With flagship stores in major cities across India and a jewellery boutique in Dubai, the first international flagship was launched in New York in 2022. Sabyasachi is creating a unique global dialogue that brings together slow authentic luxury and the finest of Indian crafts.
House of Masaba is a home-grown, bridge-to-luxury womenswear label aimed at a trend-conscious, well-travelled consumer. Founded in 2009, the brand is quirky and features solution-driven, stand-out designs with strong play of print, colour and cut. Each design is a powerful conversation in print for an ever-evolving consumer. The brand is age versatile and has an aesthetic that is rooted in India with its eyes set on the world. The fashion label has become a go-to-resort wear name worldwide, perfect for the global woman and man who are traditional yet have modern style sensibilities.
House of Masaba will soon evolve into a 360-degree brand with offerings spanning Bridal, Fine Jewellery, Handbags, Home & Wellness- with a vision to offer something for everyone.
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TASVA – Men’s Ethnic wear for the Global Indian
Tasva, a collaboration between Aditya Birla Group & ace couturier Tarun Tahiliani, was launched at the ghats of Banaras on 9th Dec 2021, with the ambition of changing the entire experience of wearing traditional and fusion Indian clothing into that of comfort with style. With this new perspective, Tasva brings a refreshed view of the celebration space and the individual’s evolved relationship with it.
Tasva aims to redefine the Indian male celebratory experience. Whether it is fitting out the Indian groom or creating magnificent statements in our plethora of traditional celebrations. The brand has rapidly scaled its retail footprints, covering Metros, Tier 1 & Tier II; and is available online on Tasva.com and Myntra.com.
Presently retailing through exclusive stores across the country and at
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Ted Baker London is an elevated fashion and lifestyle brand inspired by the gleaming details of everyday Britain. The brand has a clear and unwavering focus on quality and attention to detail, coupled with a quirky and fun British sense of humour. The collection is a perfect mix between traditional and modern fashion.
The Collective is India's first luxury multi-retail brand, offering great assortment available exclusively with THE COLLECTIVE in India put together with a unique point of view. The brand acts as a style mentor for its customers by housing the biggest and most exclusive names in global fashion, under the same roof.
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Van Heusen Innerwear
Van Heusen Innerwear and Athleisure is one of the most innovative and fashion forward brands launched in the year 2016, aiming to redefine the category codes in mid premium segment. The brand is built on the pillars of innovation, performance, sophistication, and fashion. They offer a wide range of styles across innerwear, athleisure, activewear and loungewear catering to ever evolving lifestyle of new age consumers.
The brand has entered its next phase of growth with commendable retail and trade footprint expansion and launched a mega campaign in 2022 with a provocative tagline of "Who are you underneath?" Spreading large scale awareness for its innerwear segment. The brand is also in limelight for winning the IFA's Images Most Admired Fashion Brand for the year 2022 for the third time, after achieving the same feat in 2019 and 2021.