Lifestyle Brands
About
ABFRL's Lifestyle Brands is home to some of India's most loved brands - Louis Philippe, Van Heusen, Allen Solly and Simon Carter – catering to India’s Premium Consumers. With their signature styles, high quality products and differentiated in-store experience, these brands have garnered immense customer loyalty and recall.
Brands
Allen Solly
Over the course of time, Allen Solly has orchestrated a remarkable transformation in the realm of professional & work casual attire, capturing the hearts of the youthful populace of India. Through a steadfast commitment to unconventional workwear, Allen Solly has adorned the youth of India with fashionable smart casuals that solidify its distinctiveness in this domain. Allen Solly has boldly ventured into the realm of wedding wear with resounding success, epitomized by their exceptional tuxedo wedding collection.
Allen Solly Women, a trailblazing brand in casual workwear, has elevated its merchandise selection by strengthening to occasions beyond work catering to the multifaceted needs of the young modern working woman.
Embracing a spirit of fun and vibrancy, Allen Solly Juniors presents an intriguing assortment of t-shirts, shirts, denim, dresses, and accessories.
Watch TVC Here
Louis Philippe
When fine craftsmanship meets the mark of excellence, a Louis Philippe product is born. Louis Philippe rises to the occasion of adorning men with impeccable taste and with a refined sense of luxury for fashion. For more than 30 years, we’ve been honouring every moment of a man’s life with the grandeur it deserves. From weddings, business meetings to wardrobe essentials such as t-shirts and chinos, there’s something for every occasion.
Welcome to the world of Louis Philippe – a statement woven in perfection, stitched together by passion, and styled to perfection.
Watch TVC Here
Peter England
Peter England redefines style, attitude, and comfort through its unparalleled range of shirts, trousers, denims, suits and blazers, t-shirts and activewear. It is a brand that has transformed the fashion landscape of today’s young Indian men. Adding on to the brand’s wide footprint of 1000+ stores panning the length and breadth of the country, over 79 stores were opened in FY 23.
Peter England is currently associated with the leading fashion icon Ayushmann Khurrana, as the brand ambassador.
Watch TVC Here
Simon Carter
A quintessential British brand, Simon Carter's uniqueness is embossed in its quirky, yet sophisticated and stylish designs, straddling full range of men's clothing and accessories.
Launched in London in 1985 and brought to India by ABFRL in 2017, the brand celebrates the spirit of eccentricity and curiosity. The Simon Carter menswear collection is a playful mix of prints and colours, with designs inspired from Simon's adventures with his pet dog Gervaise. With the Royal Family among its admirers, an award winning retail identity and exuberant merchandise, the brand's exciting journey in India has just begun.
Watch TVC Here
Van Heusen
Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in the United States of America, the brand entered India in 1990. Over its 33 years of history in India, Van Heusen has emerged as a fashion authority for the ever-evolving Indian consumer and has established itself as the one-stop destination for the latest trends. Today, Van Heusen is not only the most preferred workwear brand, but also effortlessly straddles across the entire spectrum of occasions like casuals, ceremonial, party wear and recently launched activewear.
