ABFRL bets on styling the aspirational Indian

ABFRL has set its sights on the growing, glittering, and largely untapped apparel and fashion space.

People across income groups, demographics, and geographies have     always wanted to dress well and feel great. From value fashion to luxury, Aditya Birla Fashion and Retail Ltd. (ABFRL), India’s leading retail fashion powerhouse has kept one thing in common: they deliver quality products for the ever-aspiring Indian buyer.

With an elegant repertoire of India’s largest brands, the Company has established its unwavering presence in the men’s wear, women’s wear, youth wear, kids wear and home décor markets. In terms of occasions, their products have fit the formal, casual, ethnic, weddings, sports, and athleisure markets for over 25 years.

Lifestyle Brands

ABFRL’s Lifestyle Brands are home to some of India’s most loved brands Louis Philippe, Van Heusen, Allen Solly, Peter England, and Simon Carter – catering to India’s Consumers. With their signature styles, high-quality products, and differentiated in-store experiences, these brands have garnered immense customer loyalty and recall.

Louis Phillippe

Louis Philippe is a leader in the premium menswear segment in India. It is a brand that is in constant pursuit of providing consumers with premium, high-quality merchandise ranging from apparel to footwear and accessories. The brand that is synonymous with the Upper Crest is the epitome of elegance because of the fine fabrics and craftsmanship it brings to its customers.

Signature Collections from Louis Philippe: LP Sport, LP Jeans, LP Luxure, PermaPress, Gods And Kings, Luxury Wedding, Ath Work, Sport Luxury, Kingdom Of Gold, Signature, Club De Sport, Winterwear Collection, Louis, Ath Play, and Championship Series

Van Heusen

Van Heusen is India’s No. 1 premium lifestyle brand for professionals. Over its 32 years of history in India, Van Heusen has emerged as a fashion authority for the ever-evolving Indian consumer and has established itself as the one-stop destination for the latest trends. Today, Van Heusen is not only the most preferred workwear brand but also effortlessly straddles the entire spectrum of occasions like casuals, ceremonial, party wear, and activewear.

Signature Collections from Van Heusen: Durapress, Movelabs, World Wear, Club, Celeb, Flex, and Ceremony

Allen Solly

Allen Solly has been revolutionizing workwear expressions for the last 25+ years and has established itself as the go-to brand for unconventional and versatile fashion. Allen Solly has redefined the rules of corporate ‘Friday Dressing’ – ditching blacks, greys, and whites, the brand adds a pop and flair to dress young men and women in fashionable yet unconventional for work and beyond.

Signature Collections from Allen Solly: Allen Solly Men,  Allen Solly Woman, Allen Solly Junior, Allen Solly Infants, Allen Solly Jeans, Tribe, Allen Solly Prime, Allen Solly Sport, The Tuxedo Collection

Peter England

Peter England is one of the most loved and largest menswear brands in India. The brand’s formal wear range of crisp formal shirts, well-tailored suits, jackets & trousers combines high fashion and impeccable fits with a wide selection of highly curated looks for modern professionals. The casual wear range is a highly eclectic line of washed cotton shirts, denim, cargo bottoms, graphic tees, polos, and winter wear. While the brand continues to expand across India, it introduced a brand-new retail identity called the Peter England Men’s Obsession, which is a large format store housing over 2000+ unique designs at an unmatched value, all the while delivering a young, vibrant shopping experience for all.

Signature Collections from Peter England: Formal and casual Men’s wear, Innerwear, Footwear, Accessories, Wedding Collection, Ivy Squad, and Active Sport, Peter England Boys and Girls.

Simon Carter

A quintessential British brand, Simon Carter’s uniqueness is embossed in its quirky, yet sophisticated and stylish designs, straddling a full range of men’s clothing and accessories.

Launched in London in 1985 and brought to India by ABFRL in 2017, the brand celebrates the spirit of eccentricity and curiosity. The Simon Carter menswear collection is a playful mix of prints and colours, with designs inspired from Simon’s adventures with his pet dog, Gervaise. With the Royal Family among its admirers, an award-winning retail identity, and exuberant merchandise, the brand’s exciting journey in India has just begun.


As a brand, Pantaloons is vibrant, expressive, spontaneous and fun-loving. The brand speaks to the fashion aspirant millennials who are trend seekers and are on the lookout to be at their fashionable best. Pantaloons believes in delivering an experience that is exciting, friendly, and uplifting for its customers and helps them look and feel great!

Signature Collections from Pantaloons: Men, Women Ethnic, Women Western, Kids, and Home & Decor

Youth Fashion

Youth Fashion brings a fresh take on fashion for Young India. Forever 21 in India offers clothes and accessories for Millennials and Gen Z girls and boys, and all those who feel millennial-age at heart. American Eagle is an inclusive, optimistic and empowering brand that celebrates the individuality of its customers.

American Eagle

American Eagle is an iconic global denim brand that stands for individuality, freedom, and self-expression. Focused on young casual consumers, the brand is both inclusive and empowering, with a purpose to show the world that there is real power in the optimism of youth. In recent years, the brand has taken great strides towards promoting sustainability with its Real Good line of products, which are made with the planet in mind – durable, eco-friendly and made to last.

Signature collections from American Eagle: Airflex Jeans, Athletic Fit Jeans, Artist Flare Jeans, Jeggings, Kickboot Jeans, Mom Jeans, Tomgirl Jeans

Forever 21

Forever 21 is the destination for Millennials and Gen Z looking for accessible runway styles. At Forever 21, we believe that fashion is for people of every color, shape, and size, and the reason being we are committed to providing a wide range of trends and styles inclusively to all. We want our customers to be able to have fun, express themselves, and be themselves! Be whoever you want to be, in our eyes, that’s the real style. Forever 21 is Inclusive, Empowering, Purposeful, Curious, Inspiring, Honest, Accessible and Surprising.

International Brands

ABFRL’s international Brand portfolio includes – The Collective, India’s largest multi-brand retailer of international brands and it has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, and Fred Perry.

The Collective

The Collective is India’s first luxury multi retail brand, offering great assortment available exclusively with The Collective in India put together with a unique point of view. The brand acts as a style mentor for its customers by housing the biggest and most exclusive names in global fashion, under the same roof.

Ralph Lauren

Ralph Lauren has created a lifestyle brand to encourage the best kind of living through their introducing apparel, accessories, fragrance collections and home furnishings. Ralph Lauren Corporation has been a global leader in the design, marketing, and distribution of premium lifestyle products since five decades. The brand has had a significant influence on the dressing of people due to its attention to detail, fine quality and timeless design.

Hackett London

Hackett London is a quintessential British menswear brand started in 1983 by Jeremy Hackett. Today, the brand is known for its exquisite British tailoring along with, a diverse wardrobe of separates; and HKT, a new collection launched in 2019 to dress the millennial Hackett man. Hackett also proudly partners with many like-minded brands, all of whom share the same ethos, quality and tradition as we do, such as British Army Polo, Henley Royal Regatta and Aston Martin.

Ted Baker

Ted Baker London is an elevated fashion and lifestyle brand inspired by the gleaming details of everyday Britain. The brand has a clear and unwavering focus on quality and attention to detail, coupled with a quirky and fun British sense of humour. The collection is a perfect mix between traditional and modern fashion.

Fred Perry

Fred Perry has created a brand that presents practical, well-fitted sports outfits to the world of fashion. His designs are simple with a streamlined silhouette and a focus on lightweight functionality. The brand has created a perfect blend between sportswear and street fashion.

Ethnic and Designer Brands

India’s luxury segment has grown exponentially in recent times. In 2017, the Indian wedding market – an important contributor to the demand for high-end clothing – was valued at over $50 billion, second only to the US. The overall luxury market in India is expected to exceed $200 billion by 2030.

ABFRL caters to the contemporary customer who is aware of international trends and traditional styles. The Company’s branded ethnic wear business includes brands such as ‘Jaypore’, ‘Tasva’ and ‘Marigold Lane’. ABFRL has strategic partnerships with designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’, representing Indian decadence and modern grandeur.


Jaypore is India’s leading destination for craft-based and artisanal products, across Womenswear, Men’s wear, Jewelry, and Home. As a brand, Jaypore is committed to preserving and reviving authentic Indian products suited for a modern lifestyle. The brand sources from more than 70 craft clusters to curate exquisite collections, that are featured on its website and are also available in 11 retail stores across Delhi, Bangalore, Mumbai, Pune, Kochi, and Trivandrum. In a very short period of time, the business has earned high respect and repute in the craft and artisan community for creating a well-curated platform that showcases their differentiated products with great elan. Jaypore ships worldwide, serving a global audience that seeks Indian craft & artisanal finds.


TASVA is a joint venture between ace designer Tarun Tahiliani and Aditya Birla Fashion and Retail Ltd. It was conceptualized and launched in 2021, to bridge the gap in Indian wear for the modern man, with discerning choices. The brand offers Indian wear that is an exquisite blend of innovation and tradition, with state-of-the-art tailoring and immaculate fit. High-quality , sophisticated celebration wear for men at easily accessible price points. With an entire repertoire of occasion wear, it offers a fresh new take on Kurtas, Achkans, Bandhgalas, Jodhpuris, Sherwanis, and all the accessories – shawls, stoles, shoes, and more.

Marigold Lane

Marigold Lane explores uncharted terrains of stories stitched in exquisite fabrics, expressed in unique prints, and rendered in contemporary silhouettes. Envisioned by the house of Aditya Birla Fashion and Retail Limited, Marigold Lane is a journey, not a destination. It is a celebration of ethnic aesthetics, a melting pot of tradition and modernity. Bespoke versatility is what we offer. Every article of clothing can be interpreted differently, worn in a manner that complements your day, your mood, and your personal journey. We have meticulously curated a panorama of colours, textures, and sensibilities so that it can serve to inspire your senses and lead you to new adventures.

Celebration Wear by S&N

Celebration Wear by S&N reinstates the idea of celebrating oneself, the journey, and the destination. True to its Indian roots, it is the convergence of two worlds, the old and the new, where design is governed by heritage, art, and craft- all with a hint of millennial spirit. With the progressive philosophy of Bridge-to-luxury- S&N by Shantnu Nikhil, the brand has disrupted to advocate a vehement India- proud sentiment that is young, sartorial, gender-fluid, and patriotic chic.

The latest collection by the brand- Dawn, symbolises the transition of the seasons. The collection has been sported by multiple millennial path-breakers like Neeraj Chopra, Siddhant Chaturvedi, and Shahid Kapoor. In the recent issue of Mansworld magazine, Kartik Aaryan was seen as the cover man wearing SN by Shantnu & Nikhil.

House of Masaba

The House of Masaba is the eponymous label by designer Masaba Gupta that is deeply rooted in India with a global heart. The bridge-to-luxury label has been a front-runner in the Indian fashion space and offers trendsetting styles of Pret, Indian and lndo-Western outfits that are age-versatile and functional. Achieving its status as the ‘House of Prints’, the brand has transformed classic ensembles with quirky motifs and is the perfect choice for the global man and woman who are traditional yet have modern style sensibilities.

House of Masaba’s journey in the next few years will evolve into a 360-degree lifestyle brand with multiple product extensions aimed at both, the Genz consumer as well as the evolved consumer. With the focus being on digital-first brands – Athleisure, Fashion, Jewellery, Handbags, Beauty, and Wellness, the vision is to offer something for everyone. House of Masaba is a brand fit for creatures of comfort & luxury.


Sabyasachi has been sharing with the world a unique story of Indian excellence. The brand has emerged as one of the most influential cultural voices in the country, shaping modern fashion and lifestyle while celebrating artisanal craftsmanship and traditional techniques in each and every product.

With a solid footing in the domestic retail landscape, several major global collaborations, and international flagships on the horizon, Sabyasachi continues on its path to becoming the first global luxury house out of India.

Sportswear, Innerwear, Athleisure and Activewear 

Van Heusen Innerwear, Athleisure and Activewear is establishing itself as India’s most innovative and fashionable brand, redefining consumer expectations in the categories that it operates in.

lnnerwear from Van Heusen

lnnerwear from Van Heusen is supported by research-backed innovations to deliver utmost comfort, ultimate fit, and enhanced functionality while uploading the Van Heusen’s fashion quotient. Its athleisure, active and lounge ranges are a versatile combination of comfort, style, and functional features that cater to the ever-changing lifestyle demands of today’s consumers. The brand is also in the limelight for receiving IFA’s Images most admired fashion brand of the year 2021 for the innerwear category, repeating the award it received in 2019 for the same category.


In the sportswear category, through a strategic tie-up with Reebok, ABFRL earned exclusive rights to distribute and sell Reebok products in India and Southeast Asian countries.

Appealing to younger consumers

ABFRL is also making conscious efforts to address the younger, digitally-savvy consumer. A key initiative is the upcoming launch of ABFRL’s direct-to-consumer (D2C) platform for digital brands. Riding the e-commerce wave, ABFRL is building a portfolio of distinct, new-age, digital brands across categories in fashion, beauty, and other allied lifestyle segments.

With a strong multi-pronged approach to brands, initiatives, and partnerships, ABFRL has become a preferred destination for every member of a family to shop at. As it continues to be a leader across all fashion retail segments, there is so much more for our people to look forward to as the Company continues to add more feathers to its cap!

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