Mrs. Birla oversees the Group’s social and welfare driven work across its companies.
Mrs. Birla is the Chairperson of the FICCI – Aditya Birla CSR Centre for Excellence, Habitat for Humanity (India) and is on the Board of the Asia Pacific Committee as well as Habitat’s Global Committee.
To make a meaningful impact on the lives of individuals in communities around us by developing model villages through our focus on Education, Health & Sanitation, Water & Watershed, Digitalization and Skill Development. To facilitate a culture of caring in the organization through employee volunteering.
Improving educational outcomes by providing access to quality education through a variety of means, including Academic Support Centres in villages, at Municipal and other schools supported by us, teachers' training, setting up libraries, providing educational aid and scholarships, special coaching classes for rural girls and continuing education for dropouts.
Gyanarjan is a value addition program for rural girl students in Karnataka studying in the 10th -12th standards. The project aims to improve the overall academic performance of rural girl students who are from underprivileged families through imparting quality coaching and guidance for X to XII Std., and preparing them for NEET / CET exams. Under this intervention, special coaching classes, monthly tests, and special preparation sessions for competitive exams such as CET /NEET are conducted.
ABFRL signed an MoU with the Panvel Municipal Corporation (PMC) to transform 11 Panvel Primary Municipal Corporation Schools by improving the quality of education and health of the students. Through the programme, ABFRL aims to create a nurturing environment for young students, while providing age appropriate academic skills.
An initiative under 'Sarva Shiksha Abhiyan', the KGBV schools motivate underprivileged girls from rural regions to continue their education. Through the Aditya Birla Fashion and Retail Jan Kalyan Trust (ABFRLJKT), we support 5 KGBV schools in Karnataka and Tamil Nadu. We also, organise Special Coaching classes for the core subjects.
Ensuring healthy communities in underserved villages through eye camps, school health camps, dental camps, specialised health camps such as cancer screening and awareness camps, and pulse polio immunisation drive. Providing dignity of life by facilitating access to water, sanitation and hygiene through our partners and government organisations.
The ABFRL Jan Kalyan Trust continues to support the government in their polio vaccination immunisation drive in the districts neighboring Bengaluru. School children were also involved in creating awareness on Pulse Polio through jathas (street plays).
Awareness programmes were held at anganwadis and schools, to emphasize the importance of a proper hand wash to prevent the spread of communicable diseases. Health workers, along with school teachers implemented these awareness drives along with practical sessions.
We organize cancer awareness and screening camps for rural women in collaboration with Cancer Care India.
Empowering people and providing them pathways for sustainable livelihoods through coaching at skill training centres as a part of the Kaushalya initiative, and training youth in career readiness, in partnership with Edunet.
The Kaushalya Centre at Anekal aims to develop industry specific skills in rural youth. The Skill Development programme is primarily focussed in Data Entry Operations, Beauty and Haircare, Retail Operations, and the recently introduced Basic Tailoring Course.
Safeguarding water sources for communities through rainwater harvesting, borewell recharge pits and by recharging water bodies in water stressed villages. Providing safe drinking water for villages by installing water purifying plants, called Water ATMs.
A water treatment plant with Reverse Osmosis (RO) technology was constructed for the purification of water from the bore well. Built with the support of the Panchayat, this unit is maintained by the Village Development Committee.
The water treatment plant not only benefits Sollepura, but also the neighbouring villages of Sarakapalli, Balageri, Kalkeri, and Christupalayam. Around 1,500 to 2,000 litres of drinking water is used on a daily basis. Furthermore, its success inspired another corporate house to install a similar water purifier plant in another village in the region.
Digitalizing villages to mainstream its residents to modern ways of life, through Village Information Centres and SMART Classrooms. Once functional, these facilities will provide access to E-health, E-education, E-banking and E-employment among other digital services.
With digitalisation and technological development, the rural and urban communities face numerous social and economic changes and challenges. The ABFR Jan Kalyan Trust set up a Village Information Centre and SMART Classroom at Sollepura village to enable communities to keep up with the technological advancements that affect their economies. In FY 2019-20, we aim to support these villagers in e-care, e-schemes, access to job portals, printing services, health insurance and more, while teaching basic computer education.
At a young age, students are better suited to adapt to new technology and learn it effectively. As a part of our drive to make computer and digital knowledge more accessible, we have introduced basic computer education in Government schools at Basavanapura, Jakkur Layout, Nyanapanahalli, Rayasandra and Sollepura.