Aditya Birla Fashion & Retail Ltd
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Louis Philippe Apparels at Aditya Birla Fashion & Retail Ltd
Allen Solly Clothing at Aditya Birla Fashion & Retail Ltd
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About Us

About Pantaloons

Voted as 'India's Most Trusted Apparel Retail Brand,' (Brand Equity Survey 2014/2015), Pantaloons, a division of ABFRL has always been one of the most loved large format fashion retailers in India.

Post-acquisition by Aditya Birla Nuvo Limited in 2013, Pantaloons is today the fastest growing large format retailer in the country. The rate of new store openings has increased from one every two months to one every two weeks. The brand is now present in 78 Indian cities / towns.

Pantaloons offers a wide range of brand offerings across apparel and non-apparel categories and across varied price points.

It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. Womenswear is the lead category contributing to half of total apparel sales. Non-apparel products include footwear, handbags, cosmetics, perfumes, fashion jewellery and watches.

Post-acquisition by the Aditya Birla Group, significant investments were made focused on store upgradation, expansion, deeper pan-India penetration, portfolio enrichment, brand building and organisation processes to lay the foundation for its future growth. The brand is now present in 78 Indian cities / towns.

Pantaloons began in 1997 as a Future Group company in the quest to equip the emerging Indian middle-class with an indigenous fashion retail format. Consistent with the times, the model was of a discount fashion retailer.

Leading brands at Pantaloons

Pantaloons today retails over 200 licensed and international brands, including 24 exclusive brands.

The Pantaloons exclusive brand bouquet includes Rangmanch, Ajile, Honey, Akkriti, Chalk, Annabelle, Trishaa, Alto Moda, Poppers, Chirpie Pie; besides, it also features brands licensed on a long- term basis: Bare, Rig, SF Jeans, Byford, JM Sports, Lombard and Candie’s New York.

The company launched six new brands in FY'15, including Alto Moda, SF Jeans, Candie's New York, Byford, Poppers and Chirpie Pie.

Pantaloons also hosts Madura F&L's brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England and People in menswear; Van Heusen and Allen Solly in womenswear, and Allen Solly Junior.

It also retails partner brands such as John Miller, Celio, Spykar, Levis and Lee Cooper in menswear; Jealous 21, 109*F, AND, Chemistry and KRAUS in women's western wear; BIBA, Global Desi, and W in women's ethnic wear; Barbie and Ginny&Jony in kidswear.

Pantaloons is available on all leading e-commerce portals.

Pantaloons enjoys a loyal customer base of over 6.5 million (as of FY'17), which is one of the largest among apparel retailers in the country. It runs its own four-tier loyalty programme called "Greencard".

PFRL's comprehensive marketing strategy is a mix of traditional and new-age communication. It also exploits digital media to reach out to the Internet community. Additionally, it runs varied store and brand launch events and promotions, besides corporate tie-ups to enhance brand visibility and recall.

Retails over
Chain of
fashion stores
cities & towns
million square

Pantaloons Vision

Fashion & Lifestyle Vision

To passionately satisfy Indian consumer needs in fashion, style, and value, across wearing occasions in Apparel and Accessories by anticipating trends and creating markets with the ultimate purpose of delivering superior value to all our stakeholders

Our Reason to exist

To be a friend and guide for the Young, aspiring Indian middle-class to help them explore the world of Brands & Fashion

Management team

  • Pranab Barua, Business Director – Apparel & Retail
  • Shital Mehta, Chief Executive Officer – Pantaloons
  • S Visvanathan, Chief Financial Officer – Apparel & Retail
  • Neeraj Pal Singh, Chief Information Officer – Apparel & Retail
  • Chandrashekhar Chavan, Chief Human Resources Officer – Apparel & Retail
  • Saurabh Khedekar - Head Strategy/Investor Relations
  • Ms. Geetika Anand - Company Secretary & Compliance Office

Executive Committee

  • Neeraj Nagpal – Chief Merchandising & Sourcing Officer
  • Rajesh Aanamalai – Head Finance & commercial
  • Lalit Dutt – Head – Human Resources
  • Gaurav Chakravarty – Head – Marketing & Loyalty
  • Nageshwar C – Head Design & Visual Merchandising
  • Sandeep Mistry – Head Information Technology
  • Nilendra Singh Pawar – Head- Supply Chain Management / E Commerce / Planning
  • Shivshankar Pandey – Head Projects
  • Vivek Jhawar – Head – Retail Business Development
  • Chief Operating Officer – Operations & Retail Business Development

Aditya Birla Fashion and Retail Ltd (Pantaloons) won the "Best Legal Team 2017 IDEX Award" in the runner up category.


Bagged ‘The Images Most Admired Affordable Fashion Retailer of the Year’

Kamikaze B2B Media

Bagged 3 awards in the categories 'Best Customer Centric Company', 'Best Loyalty Program' and 'Best use of Customer and Data Analytics in Loyalty Program' at the Customer Loyalty Summit 2017

Pantaloons bagged 3 Awards such as 'Best Customer Centric Company', 'Best Loyalty Program' and 'Best use of Customer and Data Analytics in Loyalty Program' at the Customer Loyalty Summit 2017 by Kamikaze B2B Media (a leading marketing service organization in the B2B space).

Pantaloons Loyalty Program, 'Greencard' was awarded:

1) The best "Direct Marketing Campaign of the Year"
2) Best "Use of Customer Experience Technology Award of the Year".
3) Best "Use of Customer and Data Analytics in Loyalty Program".

Pantaloons was recognised as ‘India’s Most Trusted Fashion Retailer’ for the 3rd consecutive year in the Brand Equity survey of The Economic Times.

Pantaloons Loyalty Program, Greencard awarded the best "Direct Marketing Campaign of the Year" at the '8th Loyalty Awards' presented by AIMIA.

Pantaloons wins "Best Twitter Campaign" award at Social Media Summit.

Most preferred fashion
retail destination

Pantaloons wins 'Most Preferred Fashion Retail Destination of the Year' at North-East Consumer Awards 2013

In 2013, at the prestigious North-East Consumer Awards, Pantaloons was awarded as the winner of 'Most Preferred Fashion Retail Destination of the Year' category.

North-East Consumer Awards is an initiative pioneered by leading Hindi Daily of North East, Dainik Purvoday. It's the biggest consumer programme in North East India that awards the most preferred products, services & brands.

Gold & silver at idma

Pantaloons bags a Gold in 'Web-rich Media Banner Campaign' and a Silver for 'Best Digital Innovation' at IDMA 2013

At the Indian Digital Media Awards in 2013, Pantaloons walked away with 2 awards – a Gold and a Silver in 'Web-rich Media Banner Campaign' and 'Best Digital Innovation' categories respectively. An innovative banner to promote Pantaloons' End of Season Sale campaign got the company the prestigious awards.

The Indian Digital Media Awards 2013 are an initiative by the exchange4media group to recognize, celebrate and honour outstanding creativity and effectiveness in the digital media space. The awards are also considered an outstanding platform for clients, agencies and media owners to showcase their creativity.


We breathe fashion inside and out.

It should come as no surprise that we're bringing you in-house lines that celebrate style with our cutting-edge designs.






Crafted with an eye for detail, elegant ensembles from Jamini spell sophistication to suit the tastes of modern woman of substance. The collection embodies handcrafted fashion and has contemporary silhouettes in palazzos, kurtas, anarkalis and many more eclectic options.