Voted as 'India's Most Trusted Apparel Retail Brand,' (Brand Equity Survey 2018), Pantaloons, a division of ABFRL is one of the most loved large format fashion retailers in India. Pantaloons is India’s Favourite Fast Fashion Destination.
Pantaloons began in 1997 as a Future Group company in the quest to equip the emerging Indian middle-class with an indigenous fashion retail format. Consistent with the times, the model was of a discount fashion retailer. Post-acquisition by the Aditya Birla Group, significant investments were made focused on store upgradation, expansion, deeper pan-India penetration, portfolio enrichment, brand building and organisation processes to lay the foundation for its future growth. The brand is now present in 155 Indian cities / towns.
With continued focus on catering to varied apparel and non‐apparel needs of Indian consumers in a modern retail environment, Pantaloons has emerged as a strong brand in the fashion industry over the past two decades and is making fashion accessible across the length and breadth of the country. Pantaloons.com is the official online store for Pantaloons in India. It is also available on all other leading e-commerce portals.
A family shopping destination that caters to everyone’s fashion needs, Pantaloons is constantly innovating designs, concepts and products by infusing the latest styles in its offerings at affordable prices. The range at Pantaloons includes kurtas, ethnic dresses, casual dresses and trendy high and mid waist denims that can be paired with stylish tops. For men, Pantaloons offers premium stretch indigos, attitude tees, trendy shirts & classic chinos. Collection for kids ranges from sequin tees, tropical shorts & lace dresses.
Pantaloons enjoys a loyal customer base of 14.6 million (as of 31st March 2019), which is one of the largest among apparel retailers in the country. It runs its own four-tier loyalty programme called "Greencard".
The comprehensive marketing strategy of Pantaloons is a mix of traditional and new-age communication. It also exploits digital media to reach out to the Internet community. Additionally, it runs varied store and brand launch events and promotions, besides corporate tie-ups to enhance brand visibility and recall.