Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Retail Ltd., is one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.
The company's brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly and Peter England — that personify style, attitude, luxury and comfort.
It also includes India's first fast-fashion youth brand, People; India’s largest fully integrated fashion multi-brand outlet chain, Planet Fashion; India's largest premium international brand retailer, The Collective and the British fashion icon, Hackett London's mono-brand retail in India.
ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in the fast-fashion segment in India.
To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands, ‘Simon Carter’ and `Ted Baker’.
Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network comprising aprox. 2,000+ stores (as on 31st December 2016), covering 3.05 million sq ft of retail space, and is present in more than 3,800 premium multi-brand stores and 490+ departmental stores.
The company's lifestyle store, The Collective, offers a unique blend of global fashions, international trends and innovative customer services, to customers in Bangalore, Mumbai, Delhi, Delhi NCR, Chandigarh, Pune and Chennai.
Madura Fashion & Lifestyle marked its foray into the luxury mono brand business in India by launching the quintessential British men's luxury clothing and accessories brand Hackett London through a joint venture with the UK firm.