Madura Fashion & Lifestyle, a division of ABFRL, is a true Indian icon. It was the first player operating on a national scale, dedicated to the core business of fashion retail in India.
Originally known as Madura Garments, MF&L was born in 1988 at the cusp of the unshackling of the Indian economy. Fashion in those days was not what the consumer's aspirations merited. Madura became a partner of the new Indian in this journey of self-discovery.
To meet consumers' aspirations, MF&L had to create a complete end-to-end, demand-driven, manufacturing-to-retail ecosystem in India. MF&L has a vast retail network comprising exclusive outlets, premium multi-brand stores and department stores.
Four of its brands are among India's top fashion names, with MRP sales well in excess of INR 1000 crores each. Louis Philippe led the aspiration for fashion excellence, giving its customers access to the finest in global fashion.
Van Heusen focused on empowering the fashion ambitious professional partnering his career ambitions with power dressing. Allen Solly was for those looking for a smart fashion alternative. It came out with the concept of Friday Dressing.
Peter England with its promise of honest-to-goodness prices emerged the favourite for a large mass of first jobbers.
Brand extensions to new categories – including sportswear, footwear, bags & accessories – have been at the core of MFL's leadership in its segments
MF & L brands have also established strong roots in womenswear and are getting popular in kidswear as well.
The company also houses a range of other fashion formats – Planet Fashion, The Collective and Hackett London.
Planet Fashion is a multi-brand, apparel-retailing format that houses MF&L's in-house brands and some significant others.
The company's premium lifestyle store, The Collective, offers a unique blend of global fashion, international trends and luxury customer services to customers.
MF&L has entered into the luxury mono brand business in India and through a joint venture introduced the quintessential British men's luxury brand Hackett London into India.
The journey of MF&L has been a journey of pro-actively partnering the ever-evolving Indian fashion consumer. The adventure continues.