Lifestyle Brands
About
ABFRL's Lifestyle Brands is home to some of India's most iconic brands - Louis Philippe, Van Heusen, Allen Solly and Peter England - all market leaders within their segment. With their signature styles, high quality products and differentiated in-store experience, these brands have garnered immense customer loyalty and recall.
Brands
Allen Solly
Over the years, Allen Solly has revolutionized the workwear expressions to win young India. Allen Solly reinforced its unconventional workwear core by dressing young India in fashionable and unconventional shirts, trousers and denims. Allen Solly Women, India's pioneer brand in casual workwear unveiled its fresh range of dresses, in-line with Indian body shapes. Allen Solly Juniors is about fun and vibrancy and has an interesting product line offering t-shirts, shirts, denim, dresses and accessories.
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Louis Philippe
When details of fine craftsmanship meet the mark of excellence, it gives birth to a Louis Philippe product. Louis Philippe is the name that rises to the occasion of adorning the man who has a fine taste in luxurious fashion. For more than 30 years, Louis Philippe has celebrated every moment of a man's life with the grandeur it deserves. Be it a wedding or a meeting. From suits to shoes. From polos to denims. From jackets to chinos.
Welcome to the world of Louis Philippe, a statement woven in perfection, stitched by passion and styled to be the finest.
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Peter England
Peter England's unparalleled range of shirts, trousers, denims, suits & blazers, and t-shirts combine high-fashion, impeccable fits and a wide range of curated looks catering to every versatile occasion of today's young Indian men. 2019 was a milestone year for the brand as it expanded aggressively into Tier 3 and Tier 4 markets. Peter England also refreshed its identity in large towns and cities through its Men's Obsession stores, delivering a young and vibrant shopping experience for all.
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Van Heusen
Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of over 130 years in United States of America, the brand entered India in 1990. Over a period of its 30-year history in India, Van Heusen has emerged as a fashion authority for the ever-evolving Indian consumer and has established itself as a one-stop destination for the latest trends.
Today, Van Heusen is not only the most preferred workwear brand, but also effortlessly straddles across the entire spectrum of occasions like casuals, ceremonial and party wear.
