ABFRL’s Lifestyle Brands is home to some of India’s most iconic brands—Louis Philippe, Van Heusen, Allen Solly and Peter England—all market leaders within their segment. With their signature styles, high quality products and differentiated in-store experience, these brands have garnered immense customer loyalty and recall.
Allen Solly has introduced the Indian working professional to smart casuals. It has transformed the corporate world through its revolutionary Friday Dressing, enabling work wear to have a vibrant personality. The shirts, T-shirts, trousers, jeans, chinos and jackets for men; and dresses, pants, skirts, tunics and blouses for women are bright, colourful, innovative and stylish.
Celebrating its 30th year of surpassing the style conscious man’s every need, Louis Philippe has consistently brought excellence to its premium collection. Over the past 3 decades, the Embellished Crest has enabled the quintessential man to look dapper and debonair while bringing smart, comfortable and sharp formals, semi formals, shoes and accessories to the discerning gentlemen.
Peter England’s unparalleled range, standardized fits and superior quality makes it the largest and most trusted menswear brand in India. Its collection of shirts, blazers, trousers and suits help young men make a mark in the corporate world. The brand also has a refreshing and eclectic line of washed cotton shirts, cargos, jackets, sweaters and denims.
Simon Carter is known for its vintage and eclectic style. The brand takes classic forms and adds a twist of eccentricity to them, by using prints and colors in their apparel and accessories.
Van Heusen empowers the working man and woman with dynamic power dressing for the corporate world. It focuses on individualism and self-expression, while bringing sophistication, class and elegance through its formal wear, casual wear, party wear and celebration wear. It presents timeless, relevant and modern fashion through its shirts, suits, dresses, blazers and customizable clothing.