In July 2016, ABFRL acquired the exclusive online and offline rights to the India network of California-based Fast Fashion brand 'Forever 21'. The partnership between Forever 21 and ABFRL marks a milestone in the creation of ABFRL as the largest integrated branded fashion player in India, with a strong foothold in the womenswear segment, given the growing popularity of Fast Fashion in the young demographics of the country.
Forever 21 in India offers clothes and accessories for Millennials and Gen Z girls and boys, and all those who feel millennial-age at heart. With growing demand for its trendy street wear and subtle contemporary pieces, the brand has its exclusive website www.Forever21.in. for the Indian market, which reaches out to its customers in over 17000 pin codes of the country. Forever 21 is one of the most searched brands online and occupies a unique position in trend leadership at super affordable prices, making it is one of the most favored brands of Millennials and Gen Z.