We took an early bet on Fast Fashion by positioning ourselves in the segment with American retailer Forever 21 and People.
The celebrated Californian brand Forever 21 has quickly become a household name amongst the young women of the country. The brand provides young women with trendy street wear and subtle contemporary pieces. It has gained a strong foothold in women’s clothing and accessories, by offering runway trends at incredible prices.
People is a one-stop shopping destination for young men and women with its trendy and fashion-forward product line. Characteristic of the edgiest styles and college-ready attitude, this fast-fashion brand is changing the way the Indian youth dresses. Its collection of casual shirts, T-shirts, tops, kurtas, jeans, winter wear, footwear and accessories bring international runaway trends to the street.
With Skult, ABFRL has given a new meaning to the ever-evolving Athleisure segment. Represented by the uber cool fashionista Shahid Kapoor, Skult is more than a brand. It is a movement towards dressing up in a more relaxed and refined way. With a wide range of hoodies, joggers, meggings and printed tees, it gives a new dimension to the principle of ‘Fashion meets Functionality’. Skult draws inspiration from street wear and elevates it to a higher level, to make India’s next generation look chic and contemporary.