Fast Fashion
About

We took an early bet on Fast Fashion by positioning ourselves in the segment with American retailer Forever 21 and People.

Brands
Forever 21
Forever 21

The celebrated Californian brand Forever 21 has quickly become a household name amongst the young women of the country. The brand provides young women with trendy street wear and subtle contemporary pieces. It has gained a strong foothold in women’s clothing and accessories, by offering runway trends at incredible prices.

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People
People

People is a one-stop shopping destination for young men and women with its trendy and fashion-forward product line. Characteristic of the edgiest styles and college-ready attitude, this fast-fashion brand is changing the way the Indian youth dresses. Its collection of casual shirts, T-shirts, tops, kurtas, jeans, winter wear, footwear and accessories bring international runaway trends to the street.

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Skult by Shahid Kapoor
Skult by Shahid Kapoor

With Skult, ABFRL has given a new meaning to the ever-evolving Athleisure segment. Represented by the uber cool fashionista Shahid Kapoor, Skult is more than a brand. It is a movement towards dressing up in a more relaxed and refined way. With a wide range of hoodies, joggers, meggings and printed tees, it gives a new dimension to the principle of ‘Fashion meets Functionality’. Skult draws inspiration from street wear and elevates it to a higher level, to make India’s next generation look chic and contemporary.

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For any queries, get in touch with us at: customerservice@abfrl.adityabirla.com