Wellness Fashion: The What, Why, and Where can I buy it?

Necessity, they say, is the mother of invention. As we find ourselves almost at the close of 2020, and still reeling from the impact of a global pandemic, these testing times have reinforced the human ability to innovate and adapt. From healthcare to work-life, the pandemic has seen the best of innovation, and fashion is not far behind. 

Like every other aspect of your daily life, the very idea of clothing has been reinvented and pivoted to answer the need of the hour. Your well-being. Yes, your clothes can play a huge role in ensuring your well-being. Welcome to the world of Wellness Fashion. 

What exactly is Wellness Fashion?

Wellness fashion is apparel that provides you with an added layer of protection. With beneficial anti-viral and anti-bacterial properties, these apparels acts as a barrier between you and the rest of the world.

It is the integration of functionality, fashion, and well-being to ensure you stay as safe as possible at all times, making it the need of the hour. So the next time you are out shopping, you don’t only have to rely on sanitization and masks to protect you. You can also rely on your clothes!  

Where do you buy wellness fashion products?

Our brand, Peter England, has come out with a range of fashionable and stylish workwear, loungewear, and face masks with its virus and bacteria-resistant properties. In collaboration with Switzerland-based HeiQ, they have brought the unique and in-demand HeiQ Viroblock® fabric technology to India. The HeiQ Viroblock® fabric has virus-resistant properties that restrain the growth of viruses and bacteria on its surface, providing you with greater protection.

Peter England has also enhanced their masks through a droplet resistant finish and Smart Strap™, simultaneously providing protection, comfort, and style. The droplet repellent finish makes the fabric hydrophobic, shielding you from external droplets. The Smart Strap™ allows you to carry the mask around your neck when not being used, ensuring your mask stays with you at all times. The fabric retains its anti-bacterial and anti-viral properties for up to 30 gentle washes for masks and 20 gentle washes for apparel.

As part of its wellness fashion offerings, Peter England has also launched the Neem Tulsi Collection, infused with the goodness of Neem and Tulsi. The collection of shirts, masks, jeans, Bermudas, kurtas, and pyjamas are powered with a patented technology called Enliven. It has a unique mixture of 100% Herbal Neem, Tulsi, and other healing herbs that provide anti-bacterial and anti-fungal properties, while providing defence against Ultraviolet rays for minimum UPF20.

The fabric has been developed and perfected with years of R&D in technical collaboration with IIT Delhi. The making of the apparel involves ancient ways of extracting benefits from herbs, combined with new-age nano-biotechnology, providing you with sustainable, safe, and comfortable apparel.

By making wellness fashion an integral part of your daily wardrobe, you can go the extra mile in looking after your overall health and wellbeing by arming yourself with an extra layer of protection.

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