Innovative wardrobe essentials for the ‘New Normal’

As the world gears up for a new normal, masks have gradually become an essential part of our wardrobes and sanitizers have made it to our vanity kits. Reports state that India will need at least 38 million masks for frontline workers alone to effectively combat the COVID-19 pandemic in the future. To effectively ease off non-medical users who would also require masks, we at ABFRL have risen to this mammoth challenge by launching a range of high-quality, safe face masks through our top fashion brands– Louis Philippe, Van Heusen, Allen Solly and Peter England.

Building a fashionable new normal

Be it offices, workouts or social occasions, masks are going to be a part of our daily life. Recognizing this trend, our top clothing brands in India have created masks in a range of interesting prints and patterns to suit all occasions, for women, men and children, making the new normal a little friendlier and lot less daunting.

Just like matching ties and shirts or tops and scarfs, pairing masks with apparel to create a fashion forward look is all set to be the new trend. The masks you wear will reflect your personality and style, so we created a fashionable range that can be flaunted at business meetings, social commitments and various other occasions.

Safety and Comfort is a step away

While our range of masks are stylish and trendy, we have woven safety along with the highest standards of quality in these products. We have designed and developed our products with a unique 3-layer filtration system that has a soft inner layer followed by the middle melt-blown layer and lastly the trendy outer layer. While the masks are high on fashion, we have ensured longevity by creating long-lasting product life of up to 30 washes. We have engineered the products to offer maximum comfort to the consumer by introducing the ‘breathability’ feature. Furthermore, these masks come with soft and comfortable elastic loops. Made using fine quality cotton, these lightweight masks are certified for 95% bacterial filtration.

Rising to the challenge through research, development and innovation

While a traditional production cycle for masks is about 4 weeks, our teams worked round the clock to deliver the products within 2 weeks, despite lockdown restrictions. We launched phase 1 of our products that focusses on 3-layer reusable cotton-knit and woven masks.

Going forward, we have exciting plans to boost our products that are infused with innovation and safety. Watch out for our next range of products with interesting features such as anti-microbial, anti-viral finish, neem and tulsi treated fabric masks for a greater degree of wellness.

Consumers can buy these products on our brand e-commerce portals Louis Philippe, Van Heusen, Allen Solly and Peter England.

 Be healthy, stay safe and rock your new look!

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